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LOGI 2010 - LOGI - Scientific Journal on Transport and Logistics

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11 th Internati<strong>on</strong>al <str<strong>on</strong>g>Scientific</str<strong>on</strong>g> C<strong>on</strong>ference<br />

<str<strong>on</strong>g>LOGI</str<strong>on</strong>g> <str<strong>on</strong>g>2010</str<strong>on</strong>g><br />

DISTRIBUTION <str<strong>on</strong>g>LOGI</str<strong>on</strong>g>STICS FROM THE VIEW OF<br />

MARKETING<br />

Jozef Strišš, Vladimíra Hlaváčková 1<br />

European Polytechnic Institute, Ltd.<br />

Osvobození 699, Kunovice<br />

e-mail: striss@edukomplex.cz, jozef.striss@gmail.com<br />

ABSTRACT<br />

This paper is c<strong>on</strong>sidering the topic of logistic distributi<strong>on</strong> from the view of marketing.<br />

There is characterized: distributi<strong>on</strong> network, organizati<strong>on</strong> of distributi<strong>on</strong> channels,<br />

wholesale, retail stores <strong>and</strong> forms of business organizati<strong>on</strong>s.<br />

KEY WORDS<br />

Distributi<strong>on</strong> logistics, distributi<strong>on</strong>, channel, wholesale, retail store<br />

LANGUAGE OF THE PAPER<br />

Slovak<br />

REVIEWERS<br />

doc. Ing. Petr Průša, Ph.D. - petr.prusa@upce.cz<br />

prof. Ing. Majerčák, PhD. - jozef.majercak@fpedas.uniza.sk<br />

1 doc. Ing. Jozef Strišš, CSc., Ing. Vladimíra Hlaváčková, European Polytechnic Institute, Ltd., Osvobození 699,<br />

Kunovice, E-mail: striss@edukomplex.cz, jozef.striss@gmail.com, hlavackova@edukomplex.cz<br />

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