10 PRINCIPAL ESTRATÉGIA DE CRESCI~IENTO NAS CADEIAS ...

Mallen, Bruce (org.). The Marketing Channel: a Conceptual Viewpoint. New
York: John Wiley & Sons, 1967.
Management Japan. Vol: 27 Iss: 1. Spring 1994 p: 24-31
Mariani, John. Southem fried chicken. Restaurant Hospitality. Vol: 79 Iss: 2.
Feb 1995 p: 72
Martin, Ellen Rooney; Halliday, Jean. Midwest campaigns. Adweek. Vol: 36
Iss: 16. Apr 17,1995 p: 50
Martin, Richard. After Espy: USDA reforms still seen as being on track.
Nation's Restaurant News. Vol: 28 Iss: 41. Oct 17, 1994 p: 1,4
Martin, Richard. Food-borne illness cases underscore safety issues. Nation's
Restaurant News. Vol: 29 Iss: 12. Mar 20, 1995 p: 1, 82
Martins, Cláudio. Protecionismo exacerbado: exportações brasileiras de frango
para a Comunidade Econômica Européia foram taxadas em US$ 620
por tonelada. Aves e Ovos. Junho 1992. p. 22-4
Marx, Wendy. Running the brand marathon. Brandweek. Vol: 36 Iss: 22. May
29, 1995 p: 27-28
McCutcheon, David M; Raturi, Amitabh S; Meredith, Jack R. The
customization- responsiveness squeeze. Sloan Management Review.
Vol: 35 Iss: 2. Winter 1994 p: 89-99
Meat & fish. Frozen Food Age. VoI: 43 Iss: 4. Nov 1994 p: 44
Meat, part 1: Pork. Retail Business-Market Surveys. Iss: 443. Jan 1995 p: 46-
64
The age ofthe chicken. Economist. Vol: 333 Iss: 7895. Dec 24, 1994-Jan
6, 1995; p: 29-30
Meat, part 2: Beef and veal. Retail Business-Market Surveys. Iss: 444. Feb
1995 p: 84-105
Menu Merchandising Guide. Restaurant Business. Iss: Menu Merchandising
Guide Supplement - 1994. p: 1-10
214 .