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Global Report on Human Settlements 2007 - PoA-ISS

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Small-scale hazards: The case of road traffic accidents<br />

229<br />

The effectiveness of traffic regulati<strong>on</strong> enforcement in<br />

promoting road safety has been documented in several lowand<br />

middle-income countries. For instance, through the<br />

introducti<strong>on</strong> of a new traffic code in January 1998 and<br />

heavier penalties for n<strong>on</strong>-compliance, Brazil has succeeded<br />

in increasing the use of safety equipment by motorcycle and<br />

car drivers. 75 Accordingly, n<strong>on</strong>-use of motorcycle helmets<br />

decreased from 62.5 per cent in 1997 to 13.9 per cent in<br />

2000. In Costa Rica, a public awareness campaign was<br />

launched between 2003 and 2004 to promote seat-belt use.<br />

This was supported by nati<strong>on</strong>al televisi<strong>on</strong> adverts and linked<br />

to a nati<strong>on</strong>al seat-belt law. The combined effect of the<br />

campaign and enforcement resulted in an increase in seatbelt<br />

use from 24 to 82 per cent. 76 In Kh<strong>on</strong> Kaen Province in<br />

Thailand, authorities introduced legislati<strong>on</strong> making helmet<br />

wearing mandatory for motorcyclists. Together with an<br />

awareness campaign, the legislati<strong>on</strong> led to a 90 per cent<br />

helmet wearing rate, a 40 per cent reducti<strong>on</strong> in head injuries<br />

and a 24 per cent reducti<strong>on</strong> in motorcycle injuries in 1996. 77<br />

Good governance and anti-corrupti<strong>on</strong> measures are particularly<br />

important in improving the enforcement of traffic and<br />

road safety regulati<strong>on</strong>s. 78<br />

Evidence suggests that partnerships between community<br />

groups, civil society and organizati<strong>on</strong>s and the police can<br />

help in enforcing traffic regulati<strong>on</strong>s. Barriers to partnerships<br />

exist <strong>on</strong> both sides, with accident victims often anticipating<br />

unfair police treatment. Drive Alive, a n<strong>on</strong>-governmental<br />

organizati<strong>on</strong> (NGO) working <strong>on</strong> road safety in South Africa,<br />

aims to reduce traffic accident deaths and injury through<br />

educati<strong>on</strong> campaigns, lobbying for stricter legislati<strong>on</strong> against<br />

impaired driving and advocating increased traffic laws. 79 In<br />

the US, Mothers against Drunk Driving (MADD) has grown<br />

substantially since being founded in 1980. Am<strong>on</strong>g other<br />

objectives, this n<strong>on</strong>-profit organizati<strong>on</strong> seeks to stop drunk<br />

driving and related injuries. 80 More broadly, four different<br />

kinds of community involvement in road traffic policing have<br />

been identified: 81<br />

• partnerships between community groups and local<br />

authorities to help identify road hazards;<br />

• volunteer traffic wardens and school patrols;<br />

• formal partnerships between the police and citizen<br />

groups (here, citizens partner police in road traffic<br />

m<strong>on</strong>itoring exercises);<br />

• higher political attenti<strong>on</strong> to advocacy for road safety.<br />

Building instituti<strong>on</strong>s and awareness for road<br />

safety<br />

Sensitizing road users as well as relevant decisi<strong>on</strong>-makers<br />

about the causes and c<strong>on</strong>sequences of traffic accidents and<br />

relevant risk reducti<strong>on</strong> strategies is a key starting point for<br />

improving road safety. Once available, informati<strong>on</strong> <strong>on</strong> traffic<br />

accidents needs to be communicated to relevant actors<br />

through appropriate and effective media. As noted earlier,<br />

the availability of road traffic accident data in developing<br />

countries is limited, thereby also restricting levels of awareness.<br />

Furthermore, the design of policies and interventi<strong>on</strong>s<br />

is c<strong>on</strong>strained by the lack of adequate data and knowledge<br />

<strong>on</strong> trends and impacts of traffic accidents.<br />

Country Mortality rate per 100,000 Car ownership per 1000<br />

individuals (1998–2003 average) individuals (2004)<br />

China 19.0 7<br />

Colombia 24.2 36<br />

Dominican Republic 41.1 44<br />

El Salvador 41.7 20<br />

Peru 17.6 30<br />

Nicaragua 20.1 13<br />

Kuwait 23.7 432<br />

US 14.7 459<br />

UK 6.1 499<br />

Implementati<strong>on</strong> of road safety measures and policies<br />

requires the necessary instituti<strong>on</strong>al capacity and resources,<br />

which may be absent in poorer cities and countries. The<br />

Asian Development Bank (ADB)–Associati<strong>on</strong> of Southeast<br />

Asian Nati<strong>on</strong>s (ASEAN) Regi<strong>on</strong>al Road Safety Programme, for<br />

instance, aims to build instituti<strong>on</strong>al capacity to address<br />

issues of road safety in member countries (see Box 9.9). In a<br />

bid to improve road safety in the regi<strong>on</strong>, the programme<br />

identifies key instituti<strong>on</strong>al c<strong>on</strong>straints, most of which are<br />

shared in comm<strong>on</strong> with other developing countries of the<br />

Box 9.9 Associati<strong>on</strong> of Southeast Asian Nati<strong>on</strong>s’ ASEAN’s<br />

Regi<strong>on</strong>al Road Safety Strategy and Acti<strong>on</strong> Plan, 2005–2010<br />

Table 9.5<br />

Comparing nati<strong>on</strong>al<br />

car ownership and<br />

mortality rates<br />

Source: Wells, <strong>2007</strong><br />

The Associati<strong>on</strong> of Southeast Asian Nati<strong>on</strong>s (ASEAN) Regi<strong>on</strong>al Road Safety Strategy and<br />

Acti<strong>on</strong> Plan recognizes key c<strong>on</strong>straints impeding the development and implementati<strong>on</strong> of interventi<strong>on</strong>s<br />

and policies to improve road safety in member countries. These include inadequate<br />

awareness of the scale of loss <strong>on</strong> the part of decisi<strong>on</strong>-makers; gaps in the knowledge and<br />

expertise of local professi<strong>on</strong>als; limited collaborati<strong>on</strong> and knowledge-sharing; and lack of multisector<br />

and multidisciplinary plans to provide holistic approaches. Accordingly, the strategy<br />

focuses <strong>on</strong> the following key areas:<br />

Analysis and understanding. Significant improvements are needed in all countries in terms<br />

of data collecti<strong>on</strong>, analysis and systems.<br />

Advocacy and/or awareness-raising. Getting internati<strong>on</strong>al organizati<strong>on</strong>s, development<br />

partners and ASEAN governments to recognize the seriousness and urgency of the problem –<br />

so that adequate funds are allocated and priority is given to improving road safety in the<br />

ASEAN regi<strong>on</strong> – is important.<br />

Instituti<strong>on</strong>al strengthening. Improved safety management structures and data systems and<br />

more effective coordinati<strong>on</strong> and funding mechanisms are needed to assist individual countries in<br />

implementing safety improvements. Knowledge and skills of key professi<strong>on</strong>als with road safety<br />

resp<strong>on</strong>sibilities must be upgraded through training.<br />

Cooperati<strong>on</strong>. Regi<strong>on</strong>al activities and workshops must be developed to share knowledge and<br />

documents, disseminate best practices, develop a knowledge network, and share mechanisms<br />

am<strong>on</strong>g ASEAN countries. Networks of special interest groups should be created to share,<br />

develop and exchange knowledge and experience in each sector.<br />

Collaborati<strong>on</strong>. Greater private-sector, civil society and n<strong>on</strong>-governmental organizati<strong>on</strong><br />

(NGO) participati<strong>on</strong> in safety activities should be facilitated, and their active involvement in the<br />

nati<strong>on</strong>al and regi<strong>on</strong>al road safety acti<strong>on</strong> plans should be encouraged, as should collaborati<strong>on</strong><br />

between central and local governments.<br />

Coordinati<strong>on</strong>. Road safety activity has to be orchestrated, developed and managed for it to<br />

achieve optimal effectiveness. Regi<strong>on</strong>al activity will need to be coordinated with in-country<br />

initiatives. Efforts of the private sector, NGOs, governments and internati<strong>on</strong>al development<br />

partners need to be harm<strong>on</strong>ized, and this, if d<strong>on</strong>e well, will c<strong>on</strong>tribute significantly to improving<br />

road safety in the ASEAN regi<strong>on</strong>.<br />

Source: Asian Development Bank, www.adb.org/Documents/<str<strong>on</strong>g>Report</str<strong>on</strong>g>s/Arrive-Alive/default.asp

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