~EGULAR SESSION - University of Oregon

BUSINESS ADMINISTRATION 261
UPPER·DIVISION COURSES CARRYING GRADUATE CREDIT
BEd 407. Seminar. (g) Hours to be arranged.
BEd 421. Foundations of Business Education. (g) 3 hours.
Objectives of business education; history, trends, issues; literature of the
field; professional organizations; contribution of business education to general
education; curriculum construction at the junior and senior high-school
and junior-college levels; instructional problems; significant related research.
Prerequisite: senior standing, consent of instructor. Jones.
BEd 422. Business Education and the Community. (g) 3 hours.
Auditory and visual aids; types of institutions offering business education;
current educational attitudes of business and labor; community surveys and
analysis of local needs; guidance programs; placement and follow-up; school
and business standards; objectives and principles of measurement in business
education. Prerequisites: senior standing, consent of instructor. Jones.
BEd 423. Problems of Business Education. (g) 3 hours.
In-service training for teachers; administrative problems of supervision
of business education; organization and operation of distributive-education
programs on local, state, and national levels; work-experience programs;
effects of automation on business education; evaluation of text materials.
Prerequisite: senior standing, consent of instructor. Jones.
COURSE OFFERED ONLY IN SUMMER SESSIONS AND EXTENSION
BEd 508. Workshop. Hours to be arranged.
Marketing, Insurance, and Transportation
THE EDUCATIONAL OBJECTIVES of the Department of Marketing, Insurance,
and Transportation are: (I) to provide the student with an understanding
of the basic functions of management as they are applied in the areas of
marketing, insurance, transportation, and real estate; (2) to give the student an
opportunity to develop fruitful approaches to the solution of specialized management
problems in these areas; and (3) to enable the student to develop his
capacity for research and scientific analysis of basic problems in the areas of
marketing, insurance, transportation, and real estate.
The department offers major options in marketing, insurance, transportation,
real estate, and business and construction.
Marketing Advisory Council. The department is aided in its program by the
continuous advice and assistance of a Marketing Advisory Council composed of
prominent representatives from the business community. The members of the
council are: Donn D. Ankrom, Ankrom Drug, Inc.; John L. Aram, vice-president,
Weyerhaeuser Company; C. M. Bishop, Jr., manager of sales, Pendleton
Woolen Mills; F. W. Brunner, president, Chet's Famous Foods; Joe B. Callihan,
general manager, Benson Hotel; Philip Corbit, division general manager, Page
& Page Company; R. V. Cummins, vice-president and sales director, Standard
Insurance Company; Douglas David, president, North Pacific Lumber Company;
R. W. deWeese, vice-president, sales, Esco Corporation; Bass Dyer,
Abbott Kerns & Bell; Gerry Frank, vice-president, Meier & Frank Company;
W. H. Gonyea, president, Clear Fir Sales Company; F. Nephi Grigg, president,
Ore-Ida Foods, Inc.; Harold Hirsch, president, White Stag Manufacturing
Company; Charles R. Holloway, J r., vice-president, Northwest Natural Gas
Company; VeryI N. Hoover, vice-president, sales and industrial development,
Pacific Power and Light Company; Donald E. Kennedy, vice-president and general
sales manager, Jantzen, Incorporated; Roald G. Lund, president, R. G. Lund
Company; Arthur F. McGarr, president, Lomac Motors; Alan C. Macdonald,