~EGULAR SESSION - University of Oregon

BUSINESS ADMINISTRATION 265
jectives and programs; analysis of the management functions of marketing;
product policy, selection of distribution channels, promotion, and pricing
strategy; introduction to the use of marketing research.
MIT 330. Retail Administration. 3 hours.
Internal adj ustments of the retail institution to its dynamic external socioeconomic
environment: focus on adjustments the retailer must make III his
internal organization and mode of operation for effective adaptation to his
external environment.Thompson, Rich.
MIT 341. Marketing Communications. 3 hours.
Problems of marketing to consumers considered as problems in communiction;
advertising and sales promotion as formal channels of communication;
economics of advertising and sales promotion; marketing communications as
they relate to the public and to public policy. Prerequisite: MIT 323 (may
be taken concurrently). Smith.
MIT 349. Domestic Transportation and Distribution Management. 5 hours.
Designed to acquaint the student with principles and practices of transportation
which should be known to every businessmen engaged in production or
distribution. The physical transportation plant of the United States and its
performance; carrier responsibilities, services, and cooperation; economic
and legal bases of rates, the process of freight classification and tariff preparation
and interpretation, various kinds of rate structures, and relationships
between transportation and the location of economic activity. Organization,
management, and services of industrial traffic departments. Prerequisite: Ec
201, 202, 203 or consent of instructor. Sampson, Ziebarth.
MIT 350. Ocean Transportation and Distribution Management. 5 hours.
The basic laws and policies of the United States relating to the merchant
marine in foreign trade and national defense; construction and operating
differential subsidies and control of trade routes. Ocean carrier organization;
departmental controls as these affect the operation of the ship; the handling
and storage of cargo, terminal administration, harbor belt lines, and documentary
procedures. Prerequisite: Ec 201. 202, 203 or consent of instructor.
Sampson, Ziebarth.
MIT 354. Risk and Insurance. 4 hours.
Introduction to the basic principles of insurance from the viewpoint of the
consumer; risk and risk bearing; ways of handling risk; insurance as a device
to handle risk; principles of insurance buying, including carrier and agency
selection; major types of private insurance-life, property, and liability-with
emphasis on the underlying economic problems each type is designed to meet;
the insurance contract and its legal basis, with emphasis on the elements common
to all insurance contracts; economic and historical significance of insurance;
insurance regulation. Greene.
MIT 407. Seminar. Hours to be arranged.
Management of Forest Products Companies. Rich.
Industrial Marketing. Rich.
MIT 415. Marketing Research. 3 hours.
Influence of marketing research on the decision-making process; effect on
the executive who must use it; uses and misuses. Problem formulation, exploratory
research, research design, basic observational and sampling requirements,
data analysis, interpretation, and reporting. Cases analyzed by students;
each student develops a research project concerning a local firm. Prerequisites:
BS 232, BS 333, MIT 323. Remington.
MIT 436. Retailing Institutions in the Marketing System. 4 hours.
Composition of the retailing structure: institutional types currently operating
in industrial societies; economic, social, and commercial role of retailing and
its effectiveness in meeting society's changing needs. Smith, Rich.
MIT 442. Analysis of Consumer Behavior. 3 hours.
The consumer-firm relationship analyzed through the application of concepts