~EGULAR SESSION - University of Oregon

326 PROFESSIONAL SCHOOLS
J 455. Supervision of School Publications. (G) 2-3 hours.
The teacher's role in guiding student publications in secondary schools. Nelson.
J 459. Publicity and Public Relations. (G) 3 hours.
Basic techniques and methods in publicity programs for business, professional,
and social organizations and interest groups; relationship of publicity to the
broader concepts of public relations. Nelson.
J 462. Reporting II. (G) 4 hours.
Newspaper reporting of legislative and executive governmental bodies;
political news and other special news areas; civil and criminal courts and
appellate procedure. Prerequisite: J 361. Price.
J 464. Interpretive Writing. (G) 3 hours.
Application of advanced writing techniques in the analysis and interpretation
of news for media of mass communication; literary, dramatic, and motionpicture
reviewing; the editorial page. Prerequisite: J 361. Hulteng.
J 468, 469. Magazine Article Writing. (G) 2 hours each term.
Study of the problems of writing and selling articles, with emphasis on the
marketing of manuscripts. Conferences; individual projects stressed the second
term. Nelson.
J 470. Maga,zine Editing. (G) 3 hours.
Principles and problems of magazine editing; content selection, use of pictures,
headline writing, caption writing, layout, make-up, typography; editorial
responsibility. Lectures and laboratory. Nelson.
J 483. Public Relations Problems. (G) 3 hours.
Principles of public relations in contemporary American society, with emphasis
on individual projects; the growing need for public relations activities
by profit and nonprofit institutions; techniques and methods; role of the
media; ethics of public relations. Wales.
J 485. Law of the Press. (G) 3 hours.
The constitutional guarantee of freedom of the press; principal Supreme
Court decisions; legal status of the press as a private business and as a public
utility; governmental activity toward improving the press; legal controls of
publication; libel, right of privacy, copyright, contempt of court, censorship,
and radio news regulation. Price.
J 487. History of Journalism. (G) 3 hours.
Study of the changing character of the newspaper, with emphasis on the contributions
of outstanding editors, publishers, and inventors. The evolution of
freedom of the press, editorial and business standards, mechanics, and advertising
practices. Price.
J 489. Comparative Foreign Journalism. (G) 3 hours.
Channels of foreign news coverage, including American and foreign press
associations; analysis of foreign newspapers and study of foreign press personalities;
foreign correspondents; censorship. Price.
J 494. Journalism and Public Opinion. (G) 3 hours.
Opinion-shaping role of major communications media; theories of public
opinion and propaganda; activities of pressure groups and other organized
groups. Rarick.
J 495,496. Journalism and Contemporary Affairs. (G) 2 hours each term.
Examination of current problems in journalism; evaluation of governmental
and other public policies affecting the mass media; trends in mass communications.
Thesis required. HuIteng.
GRADUATE COURSES
*J 501. Research in Journalism. Hours to be arranged.
*J 503. Thesis. Hours to be arranged.
* No-grade course.