~EGULAR SESSION - University of Oregon

262 PROFESSIONAL SCHOOLS
Northwest Packing Company; Palmer C. Macdonald, general merchandising
manager, Blake-Moffitt & Towne; A. E. Montgomery, vice-president, Boise
Cascade Corporation; Richard Nelson, director, personnel and marketing research,
warehouse division, Georgia-Pacific Corporation; G. Paige Newton,
president, Mitchell, Lewis & Staver; Guy E. Sabin, vice-president, marketing,
Omark Industries, Inc.; Jack J. Saltzman, president, Oregon-Pacific Forest
Products Company; Robert Saunders, manager, Eugene branch, McDonald Candy
Company; Robert E. Smith, president, Crow's Digest; Frank M. Warren, J r.,
president, Portland General Electric Company; Robert Wong, Kubla Khan
Food Company.
Marketing. The option in marketing is designed to provide preparation for
careers in the complex of functions in which the producer and the consumer are
related. There are opportunities for student emphasis on sales and marketing
management, marketing research, advertising, retailing, and foreign marketing.
Special attention is given to the contributions of the behavioral sciences to the
study of marketing. The program includes intensive study of the application of
principles of management to marketing problems. The major requirements, in
addition to the core program of the school, are listed below:
Term Hours
General Psychology (Psy 201,202) or General Sociology (Soc 204,205)............ 6
Marketing Communication (MIT 341) 3
Marketing Research (MIT 415) .. 3
Marketing Analysis I (MIT 443) 4
Marketing Analysis II (MIT 444) 3
Analysis of Consumer Behavior (MIT 442) 3
Retail Administration (MIT 330) or
Seminar: Industrial Marketing (MIT 407) .
Social Psychology (Soc or Psy 334) or Social Institutions (Soc 460) or
Social Stratification (Soc 444) 3
A minimum of 6 hours of the electives listed below................................................ 6
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ELECTIVES
American Society (Soc 301) 3
Social Stratification (Soc 444) 3
Quantitative Analysis for Business Decisions (BS 432).. 3
Principles of Advertising (J 341).................. 2-3
Retail Institutions in Marketing Systcm (MIT 436) . 4
Domestic Transportation & Distribution Management (MIT 349) 5
Seminar: Operations Research (PIM 407) 3
Seminar: Foreign Exchange (FBE 407) 3
Seminar: Foreign Trade Marketing (FBE 407) 3
Seminar: Foreign Business Operations (FBE 407) 3
Seminar: Management of Forest Products Companies (MIT 407) 3
Risk and Insurance. The risk and insurance option is designed to provide specialized
education for the student interested in a career in the insurance industry
or as an insurance specialist in business or government. The major requirements,
in addition to the core program of the school, are listed below:
Risk & Insurance (MIT 354) .
Property & Liability Insurance (MIT 455)
Life & Health Insurance (MIT 456) .
Social Insurance (MIT 458) .
Taxation & Business Policy (Ac 311) .
'Minimum of 6 term hours selected from electives listed below .
ELECTIVES
Personnel Management (PIM 412) .
Special Problems in Bus. Statisties (BS 433) .
Term Hours
4
5
4
3
3
6
* Students interested in actuarial work may elect certain courses in mathematics for the
satisfaction of this requirement.
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