~EGULAR SESSION - University of Oregon

JOURNALISM 325
UPPER-DIVISION COURSES CARRYING GRADUATE CREDIT
J 407. Seminar. (G) Hours to be arranged.
Editorial Cartooning.
Industrial Editing.
Market Research.
Documentary News Film.
Picture Editing.
J 421. Newspaper Management. (G) 3 hours.
Management problems of the newspaper; plant and equipment; personnel;
administration and coordination of editorial, advertising, and mechanical
departments; business office operations. Webb.
J 424. The Community Newspaper. (G) 3 hours.
The weekly, semiweekly, and small daily newspaper in America; historical
development and social role, past and present; problems of news and editorial
policy peculiar to this distinctive form of journalism.
J 432. Radio-Television News II. (G) 3 hours.
Advanced aspects of the preparation, reporting, and broadcasting of radiotelevision
news. Special emphasis on the building of news programs. Lectures
and laboratory. Prerequisite: J 361 or J 431. Nestvold.
J 440. Advertising Production. (G) 3 hours.
Instruction in the technical aspects of advertising. Printing and engraving,
lithography, rotogravure, silk-screen process, paper, ink, and color. Production
planning of advertising materials. Lectures and laboratory. Prerequisite:
J 321, J 341. Webb.
J 441, 442, 443. Media of Advertising. (G) 2 hours each term.
Examination and evaluation of the principal media of advertising, including
newspapers and magazines, radio and television, outdoor, point-of-sale,
direct mail; organization, operation, policy, and problems. Prerequisite: J 341.
Wales.
J 444. Advertising Problems. (G) 3 hours.
The student is given an opportunity to cultivate his judgment through consideration
of actual marketing and merchandising problems, in the solution of
which advertising may be a factor. Prerequisite: J 341. Wales.
Sp 444. Radio-Television Direction. (G) 3 hours.
For description, see SPEECH.
Sp 445. Radio-Television Production. (G) 3 hours.
For description, see SPEECH.
Sp 446. Radio-Television Programming. (G) 3 hours.
For description, see SPEECH.
J 445. Advertising Agencies and Departments. (G) 3 hours.
The role of the advertising agency in the creation of advertising materials,
marketing plans, and research; structure and function of the agency; client
relations; merchandising; personnel; financial operations; legal problems.
The company advertising department. Wales.
J 446, 447. Advertising Copy and Layout. (G) 3 hours each term.
Training and practice in the art of writing advertising copy and preparing
visual presentation for various media. Study of diction, sentence structure,
headlines and slogans, style, design and composition. Lectures and laboratory.
Prerequisite: J 341. Nelson, Wales.
J 450. The Press and Society. (g) 3 hours.
The organization and operation of American newspapers, leading national
magazines, and the media of commercial broadcasting; evaluation of their
functions, duties, and responsibilities in contemporary society. Not open to
journalism majors. Nelson, staff.