1996 Swinburne Higher Education Handbook

production of both a compact research thesis
(demonstrating mastery of selected aspects of
entrepreneurial theory) and a second business plan, this
time of sufficient standard to pass the due diligence
requirements of international best practice in the venture
capital industry. From second year onwards, subjects are
conducted on an interdisciplinary, team teaching basis with
heavy input from industry and business personnel.
The structure of the suite of program is as follows (further
information is set out in individual program entries
following):
Year 1
The Graduate Certificate Year
(The Graduate Certificate in Enterprise Management
and also the first year of the Graduate Diploma in
Entrepreneurship and Innovation and the Master of
Enterprt'se Innovation programs)
Semester 1
EF 713 The Entrepreneurial Organisation
EF 936 Opportunity Evaluation Techniques
Semester 2
EF 810 New Venture Marketing
EF 938 Commercialising Innovation
Year 2
The Graduate Diploma Year
(The second year of the Graduate Diploma in
Entrepreneurship and Innovation and the Master of
Enterprise Innovation programs)
Semester 1
EF 920 Managing the Growing Business
EF 940 Innovation Creativity And Leadership
Semester 2
EF 811
New Venture Financial Planning
EF 814 The Business Plan
Year 3
The Masters Year
(The third year of the Master of Enterprise Innovation
program)
Semester 1
EF 923 Growth Venture Evaluation
EF 924 Advanced Business Plan (whole year subject)
EF 934 Entrepreneurial Research Project (whole
year subject)
Semester 2
EF 924 Advanced Business Plan (whole year subject)
EF 934 Entrepreneurial Research Project (whole
year subject)
EF 943 Strategic Intent & Corporations
Y072
Graduate Certificate in
Enterprise Management
Program aims
The Graduate Certificate provides the basic entry level for
people seeking careers and qualifications in the
management of innovation, or it may serve to broaden the
skills of managers qualified in other tertiary disciplines.
This program recognises the need to educate intending
entrepreneurs and middle managers within existing
oreanisations in the manaeement " of innovation based on
integrating three key skill areas - organisational behaviour,
marketing - and quantitative assessment skills including - basic
accountancy - into a multi-disciplinary assessment of the
commercial feasibility of innovative opportunities. Not all
'great ideas' are commercially viable and worthy of fullscale
business planning. These four subjects integrate and
culminate in an ability to screen out the viable
opportunities from the non-viable. The final project is a
commercial feasibility analysis of a real-world, real-time
business opportunity. The course provides a sound
theoretical base in organisational behaviour, marketing,
basic accountancy, and opportunity screening and the
ability to apply that theory to management of an
innovative profit centre; a new product development; a
systems change or other project requiring professional
management of activities new to, or different from, the
established activities of the firm.
The program provides for articulation of accredited
subjects into higher level programs offered by the CIE.
The four subjects comprising the Graduate Certificate are
also the first four subjects of both the Graduate Diploma in
Entrepreneurship and Innovation and the Master of
Enterprise Innovation programs.
Each subject may be taught in the traditional mode of one
(three-hour) night class per week over a thirteen week
semester or in 'block mode' (usually two three-day block
modules). Students are expected to spend a minimum of
the equivalent class contact hours per week in private study
and/or team project work.
Subject to demand, the graduate certificate can be offered as
an in-house training program for companies or other
organisations. This makes it ideal for employees of
organisations who have been charged with responsibility
for creating and operating a genuinely new venture with
high growth potential. The new venture may challenge
existing company management practices and require the
ability to manage the innovation process. The company
not only reaps the benefits of individual employees
acquiring the skills offered by the program, but students'
team projects will provide the company with full
commercial feasibility assessments of potential company
projects.
Admission requirements
For Graduate Certificate entry there are no prerequisites
other than discipline and commitment to a task, role or
project requiring skills in the management of innovation.
A tertiary qualification would be an advantage. Applicants
may be admitted to the program at the considered
discretion of the Selection Committee.
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