1996 Swinburne Higher Education Handbook

GD140 Principles of Design for Electronic
Media 1
A first year subject in the Bachelor of Applied Science
(Multimedia Technology)
Objectives
To develop an understanding of basic design principles and
visualisarion techniques.
Content
Understanding and rehearsing the elementary use of the
elements of design; line, shape, form, colour,tone, and
texture, as well as primary extensions into pattern,
repetition and combination in an electronic environment.
Topography for electronic media. Use of appropriate design
software ie. Adobe Photoshop.
GD142 Principles of Design for Electronic
Media 2
A first year subject in the Bachelor of Applied Science
(Multimedia Technology)
Obiectives
To further develop an understanding of design principles
CA
and visualisation techniques, with the addition of movement
-.
andsound.
I
U Content
2, Elementary integration of design elements into extended 4D
environment.
Basic ~tor~boarding, script concept and development.
Animation and sequencing.
Introduction of sound - basic audio principles.
Use of appropriate design software ie. Macromedia Director.
GD201/ Studio Projects 2A and 2B
GD202
40 credit points each 10 hours per week each, full year
subjects Prahran Prerequisites: Studio Projects IA and IB,
(GD101, GD102, GDlll and GD12O) Assessment:
continuous
These are second year subjects in the Bachelor of Design
(Graphic Design)
Content
Areas included in Studio Projects 2A design, methods of
production and computer-aided design.
Areas included in Studio Projects 2B photography,
typography, drawing and illustration
These subjects constitute a bridge between the formative
studies undertaken in Studio Projects 1A and 1B and the
applied studies of Studio Projects 3. The educational aim of
Studio Projects 2A and 2B is to bring the student to a high
standard of competence in the illustrative, symbolic,
typographic, written and verbal presentation of ideas. These
skills are used in the arrangement of sequential information
embracing publishing, advertising, sales promotion,
merchandising and public relations, and also for noncommercial
areas such as education and community
organisations.
GD221 Design History and Critical Theory
20 credit points 3 hours per week, full year subject
Prahran Assessment: continuous Prerequisites: GDIOI,
GD102, GDIII, GDl20
A second year subject in the Bachelor of Design(Graphic
Design)
Content
In second year, History concentrates on developments in
design, art and popular culture from Post World War 2 and
International Modernism through to today and Post
Modernism. Emphasis is placed on exploring the political,
social and economic dimensions of design from within a
framework of critical design theory; the aim being to
encourage a critical discourse amongst students about design
and its role in society.
GD301 Studio Projects 3
7.5 credit points 20 hours per week, full year subject
Prahran Prerequisites: GD201, GD202 and GD221
Assessment: continuous
A third year subject in the Bachelor of Design (Graphic
Design)
N.B. additional work required outside scheduled hours,
including evenings and weekends
Content
The final-year student is encouraged to move towards one of
the main study areas with the aim of producing solutions to
advanced problems of communication design at a
professional level, e.g. advertising design in various graphic
media, publication design, corporate image design and
educational technology. Special bias studies are offered,
including photography, illustration; three-dimensional
design, audievisual, publication design and aspects of
behavioural studies.
GD303 Industrial Year
75 credit points full year subject Prahran (2 sems)
industrial experience Prerequisite: GD201, GD202 and
GD221 Assessment: continuous
A third year subject in the Bachelor of Design (Honours)
(Graphic Design)
GD322 Print Technology
li credit points 2 hours per week Prahran
Assessment: continuous A third year subject in the
Bachelor of Design (Graphic Design) and the Bachelor of
Design (Honours)(Graphic Design)
Content
This subject investigates the theory and application of
modern print technology. It is not intended that this subject
will go deeply into the electronics, mechanics or chemistry
of printing, but rather explore the possibilities for design,
production and distribution created by modern
reproduction methods. These include type composition,