1996 Swinburne Higher Education Handbook

public sector enterprises. Emphasis is on establishing a
thorough grounding in marketing principles and the
application of these principles to practical marketing
situations. An outcome of this subject is the development of
a detailed marketing plan to improve performance and
profitability.
Recommended reading
Hindle, K.G. What is a Marketing Case Study and How do you
Solve it. Hawthorn, Vic., Swinburne Press, 1992
Legge, J.M. The Competitive Edge - How Innovation Creates and
Sustains the Competitive Advantages of Enterprises. Allen &
Unwin. 1992
EF644 Introduction to The Business Plan
I hour per wek equivalent Hawthorn Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam.
A compulsory subject in the Graduate Diploma in
Management.
Objectives and Content
An integrating course which establishes the requirements for
a successful business plan prior to participants commencing
EF623 and EF645 within the program. The elements of, and
input requirements to, the business plan are identified, with
participants working in self-selected teams to define the
subject of their proposed business plan.
EF645 New Venture Accounting and
Finance
2 hours per week Hawthorn Prerequisite: EF61 S
Introduction to Accounting and Finance Assessment: a
combination of personal assignments, group assignments, class
participation and/or exam
A compulsory subject in the Graduate Diploma in
Management.
Objectives and Content
An integrating course to launch students into the
production of a complete business plan for a new venture or
initiative by an established firm and the discussion of
contemporary business problems. Extending accounting and
financial skills are addressed to permit understanding of:
differences between accounting for merchandising entities
and manufacturing entities; partnership accounting,
company accounting, financial and external reporting; cost
accounting; the business financial environment; the
mechanics of financial management and planning.
EF654 The Business Plan
3 hours per week Hawthorn Prerequisite: EF618
Management Practices, EF623 Marketing, EF644 Introduction
to The Business Plan, and EF64S New Venture Accounting
and Finance Assessment: a combination of personal
assignmats, pup assignments, class participation and/or exam
A compulsory subject in the Graduate Diploma in
Management.
Objectives and Content
An integrating course for students to produce a complete
business plan for a new venture or initiative by an
established firm. Students demonstrate their grasp of the
topics covered in other courses within the program by
working in self-selected teams to produce the selected
business plan. The complete business plan includes
comprehensive marketing, financial and organisational
sections and is assessed against professional standards of
presentation and content. In parallel, students explore
contemporary problems in business strategy by a program
of guided reading, discussion and research exercises. Students
analyse the work of leading Australian and international
authors and commentators during this section of the course.
EF661 Leadership and Team Building
2 hoursper week Hawthorn Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
An elective subject in the Graduate Diploma in
Management.
Objectives and Content
A course focusing on the requirements of effective
leadership and team building. The five faces of leadership
(coaching, sponsoring, educating, counselling and
confronting) are explored along with the hidden face of
leadership (charisma) for application to team situations and
the requirements of effective team building. Students'
interpersonal skills are developed in key areas including: self
awareness, listening, goal setting, providing feedback,
appraising performance, disciplining, delegating, oral
persuasion, politicking, running group meetings, resolving
conflicts and integration.
EF662 Total Quality Management
2 hoursper week Hawthorn Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
An elective subject in the Graduate Diploma in Management
Objectives and Content
A course focusing on the requirements of total quality
management within an enterprise. The stages of quality
progression are developed within a practical context from
buyer beware, through corrective, preventive and cost based
quality, to the requirements of serving the customer chain.
Current quality demands on industry are reviewed and
evaluated for impact on management systems.
EF663 Service Management
2 hours per week Hawthorn Prerequisite: Nil
An elective subject in the Graduate Diploma in Management
Objectives and Content
A course addressing the management needs of service
organisations. Key issues of service management are
developed including: service organisation, technical and non-