1996 Swinburne Higher Education Handbook

usiness modelling solution. In this subject considerable use
will be made of PC-based business modelling software
packages.
Areas of study will normally include:
an introduction to total quality management and quality
control techniques using control charts and acceptance
sampling.
the use of business modelling techniques to manage
inventory, encompassing traditional and modern
methods;
the general problem of resource allocation with an
emphasis on linear programming, including an
introduction to post-optimality analysis
the use of business modelling techniques to manage
inventory, encompassing traditional and modern
methods;
Recommended reading
Render, B. and Stair, R.M. Quantitative Analysis for Management.
5th edn, Boston, London, Allyn and Bacon, 1994
Anderson, M.O. and Lievano, R.J. Quantitative Management: An
Introduction. 2nd edn, Boston, Mass., Kent, 1986
Heizer, J. and Render, B. Production and Operations Management:
Strategical and Tactical Decisions. 4th edn, Englewood Cliffs, N.J.,
Prentice Hall, 1995
B4223 Business Demography
3 hours per week Hawthorn Prerequisite: BQl l l
Quantitative Analysis B or (BQIIIE + BQIIO) Quantitative
Analysis A Assessment:examination/assignment
A subject in the Bachelor of Business
Students intending to complete a major or minor in
marketing are strongly recommended to include this subject
as part of their studies.
0 b jedives
Provide an introduction to the major demographic
processes which impact on the changes to human
. ~ooulations: .
explore the market implications of population
characteristics both in Australia and internationally for
products and services;
provide an environment in which students learn to use
specialised demographic software.
Content
The subject will normally cover the following areas:
sources of demographic data, measurement and business
implication of the demographic processes of mortality,
fertility and migration, population estimates and
projections, cohort analysis and spatial analysis.
Recommended reading
Pollard, A.H., Yusuf, F. and Pollard, G.N. Demographic
Techniques. A.S. Wilson Inc., 1995
Mahar, C. and Burke, T. Informed Decision Making. Melbourne,
Longman Cheshire, 1991
B4226 Marketing Research 1
3 hours per week Hawthorn Prerequisite: BM110 The
Marketing Concept, BM220 Market Behaviour and(BQl1OE +
BQI 10) Quantitative Analysis A or BQl l l Quantitative
Analysis B Corequisite:BM222 Marketing Planning
Assessment: presentation, assignment, examination
A second year subject in the Bachelor of Business
This subject is a mandatory requirement for a major
sequence in marketing.
Objectives and Content
This subject introduces the theory and practice of research
in a marketing environment. The main focus of the unit is
the application of theory to the design and partial conduct
of a major research assignment, and an evaluation of student
experiences. Students will design and test a quantitative data
collection instrument and develop the necessary skills to use
SPSS for Windows software to anlayse the data gathered.
The subject leads into BQ227 Marketing Research 2 where
students actually undertake the major fieldwork and/or
analyse the data collected from this subject.
Recommended reading
Malhotra, N., Marketing Research: An Applied Orientation, 2nd
edn, Upper Saddle River, NJ., Prentice Hall, 1996
SPSS I;,
SPSS for ~indows~elease 6.0 Student Version, Prentice
Hall, 1993
illo on.,^.^., Madden, T.J., Firtle, N.H., Marketing Research in a
Marketing Environment, 3rd edn, Irwin, 1994
Kiecolt, K.J., Nathan, L.E., Secondary Analysis of Survey Data,
Beverley Hills, Calif, Sage 1985
~innea;, T.C., et al., ~ustralian Marketing Research, McGraw
Hill, 1993
Note: This subject is equivalent to BM221 Marketing Research.
Students who have studied BM221 will not be pennitted to study this
subject.
B4227 Marketing Research 2
3 hours per week Hawthorn Prerequisite: BQ226
Marketing Research 1 Assessment: syndicate assignment,
examination
A subject in the Bachelor of Business
This subject is a mandatory requirement for a major
sequence in marketing.
Objectives and Content
This subject builds on the preliminary work undertaken in
the subject Marketing Research 1. It takes the research task
from the initial data analysis and verification stage through
to the report phase.
This subiect will:
focus on the implementation of the survey instrument
developed in BQ226 so as to demonstrate the marketing
research process;
require students to carry out marketing research
fieldwork, including developing a sampling plan, pilot
testing and interviewing; -
focus on editing data entry and validation of the
marketing research data collection;
I