1996 Swinburne Higher Education Handbook

international context and a critical analysis of Australia's
international competitive advantage; identification of future
trends and opportunities.
Recommended reading
Punnett, B.J. and Ricks, D.A., International Business. Boston,
PSW-Kent, 1992
B171 2 International Marketing
3 hours per week Hawthorn Prerequistite: Nil; though a
basic understanding of the marketing discipline is assumed.
Assessment: Assignments /Final Examination
A subject in the Masters of International Business
0 b jectives
To provide a framework for international marketing
and for the role ofthe marketeer in an international
setting.
To raise awareness of the opportunities in international
trade (parti~ularl~export) and to examine some of the
obstacles.
To examine some of the most unusual aspects of the
economic environment of the international operator.
To enable students to understand the special nature of
international marketing and the social and cultural
difference in the internationalenvironment that
03 influences its operations.
To explore and examine the various international
market entry strategies available to companies seeking to
develop internationally.
To determine optimal marketing mix strategies in
relation to opportunities identified in international
markets.
To apply the concepts and tools inherent in (a) to (f) in
the pursuit of solutions to "real life n market place
situations.
Content
- --
The challenges and opportunities of international marketing
and the threats; political and legal environment of
international marketing; marketing planning for
international markets; market analysis and entry strategies;
marketing mix decisions; implementation and project
management
Recommended reading
Jain S. C., International Marketing Management. 4th edn,
Belrnont, California, Wadsworth Publishing Co., Inc., 1993
B171 3 Business Language and Cultural
Context A and B1723 Business
Language and Cultural Context B
3 hours per week for 2 semesters Hawthorn Prerequistite:
Nil Assessment: To be advised but the opportunity will be
provided to focus on either the development of language or
cultural skills depending on the interest and proficiency of
each student.
A subject in the Masters of International Business
Credit may be granted for comparable units completed at an
appropriate academic level.
Objectives
To ~rovideach graduate with a basic understanding
and appreciation of at least one foreign language and
culture of relevance to Australia's international trading
position.
To develop an understanding of the basic linguistic
concepts and an appreciation of business etiquette,
courtesies and conventions.
To provide the opportunity to study the culture,
society, economy and business practices of the particular
language being studied, and by so doing enable students
to appreciate these issues more sensitively when
approaching any foreign market.
Content
Inroduction to the chosen language; training in language
patterns and grammar, writing, conversation, listening and
comprehension; introduction of historical and cultural
topics of direct relevance to the development of the language
and society, and the nature of contemporary business
practices; contact with an appropriate business or
professional organisation relevant to the language being
studied; writing of papers and research assignments.
Recommended reading
To be advised.
B171 4/724/814/824 International Business
Project (Minor Thesis)
1 hour supemisor contact or equivalat per week (average) over
four semesters. Hawthorn. Prerequistite: Nil. Assessment:
fi)i%eepgress rqorts of 4-5,000 words fi$A fiml thesis of 18-
20,000 words
A subject in the Master of International Business
0 bjective
This component of the course is designed to enable
candidates to develop high level skills in conducting
substantial research projects and to work with their results
in an ongoing way.
Content
B1714 Literature Review and Topic Selection/Problem
Definition
B1724 Research Design and Exploratory Research
B1814 Data Collection and Analysis
B1824 Preparation of Written Project
At the end of each of the first three stages students will be
required to submit progress reports of approximately 4-
5,000 words.
The final report, to be submitted at the completion of stage
4 will contain between 18-20,000 words.
Research methods seminars will be conducted for candidates
during the first semester of the program.
Recommended reading
Not applicable.