1996 Swinburne Higher Education Handbook

Undergraduate Course
Descriptions
~061 Certificate in Commercial
Radio
Course aims
The course aims to provide specific instruction in all
aspects of radio broadcasting, with hands-on experience in
announcing and news presentation. Other areas of tuition
include voice training, production, copywriting, news
writing and presentation, sales and promotions, music and
programming, radio station management and computing
skills.
Broader issues are introduced, including broadcasting
ethics and codes of practice, media law and ownership, the
impact of information technologies and audience research.
Training is conducted in Swinburne's modern, fully
equipped radio centre, with personal access time available
to all course participants.
& An industry placement program will place students into
metropolitan and regional commercial radio stations for
several weeks during the course. This placement program
-" is designed to allow participants to experience at first hand
the environment and operating style of commercial radio,
B gain feedback on their skills and make personal contacts
E
within the industry.
E:
Guest lecturers from the radio industry reinforce
information presented in all areas. Regular radio
a broadcasting from Swinburne's studios develops skills in
'"
programming, writing, production and presentation.
8. Participants in the course will have access to other courses
L run in Media Studies at Swinburne, including media
8. criticism and public policy.
e
R
Course structure
Successful completion of the Certificate in Commercial
Radio requires students to pass the following eight
subjects:
AM1 11 Radio in Australia
AM1 12 Radio Management
AM1 13 Radio Presentation 1
AM1 14 Radio Presentation 2
AM115 Radio Journalism 1
AM116 Radio Journalism 2
AM1 17
AM1 18
Course Convener
Jim Barbour
Telephone: (03) 9214 8836
Advertising Copywriting
Radio Advertising Production
~062 Associate Degree in Social
Science
The Associate Degree in Social Science is accredited and
awarded by Swinburne University of Technology. The
course is provided by Billanook College, Mooroolbark;
Glenfern College, Ferntree Gully and Heathmont College,
Heathmont in affiliation with Swinburne University of
Technology. The course is also offered at Centralian
College, Alice Springs @\IT).
Graduating students will be prepared for a number of
occupations within a range of administrative and service
employment positions, in a variety of employment
contexts.
The Associate Degree generally involves two years of fulltime
study. Part-time study may be arranged with
individual course providers. To qualify for the award of
the Associate Degree students are required to complete the
program of study as outlined.
Course aims
The course is designed to give students the necessary
background, knowledge and skills to allow them to
perform in a range of administrative and service
employment contexts. The course will develop the
students' ability to:
collect and organise information
analyse and interpret social and statistical data
conceptualise and analyse problems and issues
communicate in oral and written forms
use appropriate information technology
work and manage effectively in an organisation
work as part of a team
deal appropriately with members of the public.
The course provides students with a working knowledge of
major social processes (e.g. Australian political and legal
systems, social structures, patterns of social inequality) and
organisational dynamics. The course is particularly
appropriate for people who are employed or seeking
employment in:
administrative jobs in either public or private sectors
service delivery to the public (especially through
government bodies but also in quasi-government and
private organisations which deal with the public)
public relations, information provision or media
liaison
jobs which require research skills and carry
responsibility for contributing to the processes of
policy development, implementation, monitoring and
evaluation.
The Associate Degree provides basic skills in the areas
listed above but its structure anticipates the fact that these
areas extend into high levels of professional competence
which cannot be covered by associate degree level
education.