1996 Swinburne Higher Education Handbook

technical services, customer demand, customer satisfaction,
development of a service strategy, service obligation and
legal liability, service teams and team building, organising
service as a profit centre, pricing strategies for profit, service
quality and accreditation requirements.
EF664 Manufacturing Management
2 hours per week Hawthorn Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
An elective subject in the Graduate Diploma in Management
Objectives and content
This subject reviews integrated manufacturing systems and
the manufacturing management function production,
production planning and control, maintenance, quality
control, etc.
The relationship between manufacturing and other
organisational functions in the company and the application
of analvtical techniaues relevant to ~roduction and related
functions such as market forecasting, scheduling, materials
requirement planning will be covered.
The 5 PS of Japanese manufacturing technique, VAM, world
W
3. class manufacturing, JIT production system and theory 2.
&i
Recommended reading
Ouchi, W.G. The Theory Z How American Business Can Meet the
g Japanese Challenge. Reading, Mass. Addison-Wesley, 1981
Schonberger, R.J. World Class Manufacturing. The Lessons of
Simplicity Applied New York, Free Press, 1986
EF665 Risk Management
2 hours per week Hawthorn Prerequisite: Nil
An elective subject in the Graduate Diploma in
Management.
Objectives and Content
A course introducing concepts of risk management
(including models for process, assets, vulnerabilities,
exposure, threats, functions and activities), principles and
practices of risk control and risk decision making,
systematic risk control and risk management systems.
EF666 Engineering Management
2 hours per week Hawthorn Prerequisite: nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
An elective subject in the Graduate Diploma in
Management.
Objectives and content
This subject addresses wider issues associated with effective
engineering management. Considerations include legal issues
(trends, obligations, professional liability and protection of
property), executive interfaces, engineering business units,
management of systems effectiveness, management strategies
(capability acquisition and procurement, integrated logistic
support, maintenance, performance measurement).
Recommended readina "
Babcock, D.L. Enginea'ng Management. Englewood Cliffs, N.J.,
Prentice Hall, 1991
Meredith, J.R. and Mantel, S.J. Project Management. 2nd edn,
New York, Wiley, 1989
EF667 Information Management
2 hoursper week Hawthorn Prerequisite: Nil
Assessment: a combination ofpersonal assignments, group
assignments, class participation and/or exam
An elective subject in the Graduate Diploma in
Management.
Objectives and Content
A course addressing the requirements for effective
management of information within an enterprise.
Considerations include: corporate communications;
requirements, networks, cost minimisation and auditing;
business; computer business applications and systems;
finance and accountinrr, .,. administration and database
management, office automation, electronic office and
decision support packages available.
EF713 The Entrepreneurial Organisation
3 hours per week equivalent City Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
A first year subject in the Graduate Certificate of Enterprise
Management and the Master of Innovation and Enterprise
Objectives and content
This subject focuses on the entrepreneurial team and the
human dimensions of creating and developing new ventures.
The principles and theories of organisational behaviour are
presented and applied to specific cases (Australian and
international). People are major resources for the
entrepreneur and the skills involved in managing them
through appropriate communication, leadership and
decision making are at the heart of entrepreneurial activity.
The emphasis is on creating a solid theoretical base for the
human resource management skills required by
entrepreneurs as they create and develop a new venture.
Recommended reading
Drucker, P. Innovation and Entrepreneurship. London, Pan
Books, Heinemann, 1986
Hindle, K.G. How to Use Organisational Behaviour. Melbourne,
Learnfast Press, 1991
Kao, J.J. The Entrepreneurial Organisation. London, Prentice Hall
International, 1991
EF810 New Venture Marketing
3 hours per week equivalent City Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
A first year subject in the Innovation and Entrepreneurship
suite of programs.
Objectives and content
This subject transfers the skills necessary to evaluate the