1996 Swinburne Higher Education Handbook

determinants, customer focus, market research, market
planning, product and service; management, tourism, retail,
advertising and promotion, international marketing and
cultures.
Students are encouraged to think through problems and to
find their own answers. They are introduced to
understanding thinking processes to ensure that they make
the most of their abilities. Topics like focus, vision,
understanding, creativity, the power to influence the future
are all part of the marketing curriculum.
Organisation Behaviour (OB)
The subjects in this integrated area broadly cover many
aspects of organisations and the human behaviour and
processes which occur within those settings.
As a sequence of study, it aims to:
. prepare
.
students for a range of management roles in
buslness;
develop a strong understanding of organisation theory
and structures, the behaviour of groups, the individuals
who comprise those groups and the dynamic intrrrelationships
among all thew parts and aspects;
develop students' capacity to reflect upon and
S.
understand their own and others' behaviour;
$ develop communication and personal competence so
that students are better equipped to fill the
organisational roles which require interpersonal skills.
&. The organisation behaviour study area can be taken as a
b. vocational preparation for human resource management
(HRM), leading to associate membership of the Australian
K Human Resources Institute (course accredited by AHRI).
To gain such eligibility, students would need to take all
C. eight units offered in the OB/HRM area, in appropriate
sequences and to additionally include in their degree two
E. further specified units.
Many students will wish to take 0B studies without a
career in HRM in mind. Such a major would provide
excellent insight into human behaviour in organisations
and the management of people, and would combine well
with any other vocational major. All business professionals
ultimately work in or with organisations and with people.
A large proportion of the course material in these major
streams is taught in an experiential manner which requires
active involvement by students, structured reflection, linkage
with 'outside' experiences, and thinking through application
issues.
Bachelor of Business course
structure
Students undertake a total of twenty-four subjects,
consisting of a core of seven subjects, and a combination of
majors, minors and electives. A major consists of six
subjects (at least two at stage three) from one specialisation.
A minor consists of four subjects (at least one at stage three)
from one specialisation.
Students should note the following restrictions on subjec
that can be credited towards the Bachelor of Business:
a maximum of twelve subjects from any specialisatic
(e.g. Accounting);
a maximum of ten stage one subjects;
a minimum of four stage three subjects;
the subject AT119 Academic Communication Skills
cannot be used for credits towards the Bachelor of
Business;
the subjects BC331 Taxation and BC336 Advanced
Taxation may be counted towards either an
Accounting or Law major or minor, but not both.
BH334 Asian Business may only be counted as an
elective, not towards any major or minor;
B1300 Industrial Project cannot be used for credit
towards the Bachelor of Business; and
Students will be allowed to study a maximum of
twenty-six subjects as part of a Bachelor of Business.
mandatory
one major
(business)
options
m Mandatory subjects (7 subjec
Majors (6 subjects)
Minors (4 subjects)
Electives