1996 Swinburne Higher Education Handbook

NOW Master of Arts in Urban Research
and Policy
This course is offered as a three semester full-time program
or six semester part-time program. The course content is
the same as the Graduate Diploma in Urban Research and
Policy, but masters students are also required to undertake
a 25 000 word thesis.
Entrance requirements
Applications for the Master in Urban Research and Policy
may be made by persons with an honours degree or equivalent
fourth year course, for example, a Graduate Diploma. In
certain circumstances relevant industrial experience may be
considered instead of a fourth year of study.
Course Convener
Terry Burke
c, Telephone: 9214 8109
0
YI
4
g NO95 Master of Communications
The course will offer graduates, senior industry personnel,
W and international students an advanced course in the field
g. of media and telecommunications. It will provide them
Q with specialised knowledge at the cutting edge of
*L communications culture, improve their research
c capabilities, and develop their range of applied
3 communications skills.
W.
c. The course aims to provide:
Q
P
v,
P
c.
L
both theoretical and conceptual approaches to fields of
debate in communication studies and the enhancement
of practical skills;
exploration of subjects, research and production
approaches highly relevant to contemporary society;
2 flexibility in terms of choice across streams of media
(D
and telecommunications policy analysis, cultural
theory and textual analysis, production, writing and
journalism, new communications technology, and
marketing;
a breadth of expertise which students can utilise in
applied field work, for themselves, or with an
employer;
good opportunities for close liaison with industry
~ersonnel, including course presentations by industry
specialists, and industry based research.
Entrance requirements
Applicants should hold a fourth year or equivalent degree
from a tertiary institution, or an approved equivalent
qualification, or equivalent experience.
Course structure
The program is a one and a half year full-time course, or a
four semester part-time course.
The Master degree consists of four subjects, including two
compulsory core subjects, plus a minor thesis. Each subject
involves three hours of coursework per semester. A minor
thesis, of 20 000 words or equivalent, is to be undertaken
concurrently. It is possible to select electives from NO89
Graduate Diploma in Writing.
The subjects are as follows:
Core subject
AM500 Globalisation: Media and
Telecommunications
And one of
AM501 Communication Environments
OR
AM502 Asian Communications
Core subject
AL408 From Book to Film: Textuality and
Discourse
And one of
AM402 Writing, Theory, Praxis
(Graduate Diploma in Writing)
OR
AM404 Writing for the Media
(Graduate Diploma in Writing)
OR
AM503 Interrogating Texts: Cultural Dreaming
OR
AM504
OR
AM505
Also
AM506
Professional Production
Workplace Practice
Course Convener
Trevor Barr
Telephone: 9214 8106
A091
Thesis (1-2 semesters Compulsory)
Master of Enterprise Innovation
Program objective
The first eight subjects of the Master of Enterprise Innovation
program are those already outlined for the Graduate
Certificate of Enterprise Management and the Graduate
Diploma in Entrepreneurship and Innovation.
The final four subjects extend the student beyond the frontiers
of new venture business planning to a greater depth of
understanding of the theory and practice of ongoing
entrepreneurship. Teaching methods also change to include a
greater emphasis on case analysis and self-initiated projects.
In the subject Growth Venture Evaluation, students'
perspectives are enhanced to gain appreciation of 'the other
side of the fence' i.e. how an investor, particularly a
professional venture capitalist, perceives and analyses an
entrepreneur rather than how an entrepreneur perceives
and analyses an investor. The subject Strategic Intent and
Corporations deepens their knowledge of a range of major
issues based on the problem of effective strategy
formulation as it impacts on entrepreneurial business
development. The ability to conduct rigorous, formal
research in the discipline of entrepreneurship is fostered by
the Entrepreneurial Research Project. Finally, the
combined knowledge acquired in these three subjects can
be added to students' existing skills to produce an advanced
business plan - one capable of passing ;he most rigorous