1996 Swinburne Higher Education Handbook

Admission requirements
Program participants will normally be selected from those
applicants who possess an undergraduate degree (or its
equivalent) from a recognised university or tertiary
institution. It is expected that participants will have a
minimum of two years relevant work experience
subsequent to initially graduating.
In addition, a limited number of places (up to ten per cent)
will be made available to persons who do not hold a formal
tertiary qualification but who meet minimum standards as
may be laid down from time to time by the Division of
Business, Humanities and Social Science. A limited number
of places (up to ten per cent) will also be offered to recent
graduates who wish to embark on higher degree studies.
Candidates may receive recognition by way of credits for
subjects of structured education and training completed at
either tertiary education establishments or in the
workplace. Recognition of prior learning will have a
maximum credit transfer of twenty-five per cent of the
course.
Structure and student workload
The program structure consists of enabling subjects in
information technology and statistics, a division generic
core subject in Research Methodology, six core subjects
and one elective subject.
It is anticipated that students wishing to undertake this
program will have a background in information technology
and statistics at undergraduate level or through appropriate
industry based training. Students who cannot demonstrate
introductory knowledge in these areas will be required to
undertake formal coursework.
The subject in Research Methodology has been designed to
meet the needs of all students to postgraduate
studies. The subject aims to provide students with the
basics for pursuing self-direcied learning.
The core subjects are designed to provide students with the
basic knowledge and skills necessary for developing and
applying market models.
The elective subjects may be chosen from a subset of
accredited subjects from within existing graduate diplomas
at Swinburne, graduate studies from other educational
institutions or appropriate industry based structured
education and training. In general, it will be expected that
program participants will choose subjects from within
existing Division of Business, Humanities and Social
Science graduate diplomas.
The program includes the following subjects:
Enabling subjects:
Information Technology (e.g. BT504 Introduction to
Information Technology).
Quantitative Methods (e.g. BQ221 Marketing Data
Management or B4222 Quantitative Management
Techniques).
Hours
per week Semester
Generic core subject
BQ500 Research Methodology 2 1
Core subjects
BE504
The Nature and Characteristics
of Markets 2 1
BM501 Marketing Management 1 2 2
BM606 Marketing Research Methods 2 3
BQ507 Market Modelling 1 2 3
BQ606 Business Demography 2 2
BQ607 Market Modelling 2 2 4
Plus one elective subject from:
BC503
BC612
Introduction to Financial
Management 2 4
Forecasting and the Planning
Process 2 4
BH507 Organisational Psychology 2 4
BT506 Information Analysis 3.5 4
Fees
The Graduate Diploma in Market Modelling is a full-fee
paying course.
Course Convener
John Pidgeon
Telephone: 9214 8306
A085 Graduate Diploma in
Organisation Behaviour
This course is for managers who wish to extend their
knowledge of human behaviour within organisations. Most
students in this course aspire to, or occupy, middle and
senior management positions in large or small
organisations.
The objective of the course is to give candidates:
a knowledge of the human factors that affect the task
of management, together with a study of available
methods for an analysis of these factors;
an opportunity to examine and to practise problemsolving
and decision-making when handling people in
the organisational context;
a broadened outlook beyond their immediate area of
specialisation.
Course structure
- -~~ -
The program is an intensive two year, part-time course.
The subjects (all of which are compulsory) are listed below.
The first year introduces candidates to the areas of
psychology and interpersonal skills, together with a study
of organisation theory.
The second year deals with organisation culture, change,
and leadership. These aspects are examined and applied in
the overall pattern of organisational strategy.
Because of the integrated nature of the course, students are
required to complete all their first year studies before
attempting second year.