1996 Swinburne Higher Education Handbook

ALM310 Electronic Writing
3 hours per week m Hawthorn Prerequisite: two stage two
literature subjects, one of which must be AL204 Assessment:
continuous
A subject in the Bachelor of Arts
Objectives and Content
The purpose of this subject is to introduce students to the
convergence of print with electronics, and to the status of
writing in the contemporary world of electronic
communication technologies. Far from being outmoded,
writing continues to be at the forefront of electronic cultural
technologies. This subject will include consideration of the
impact of what computer techniques offer, and then demand
from the readedwriter. It offers students the opportunity to
consider the most advanced state, so far, in the
transformation of the word. At the same time, it will focus
on the links between traditional forms and conceptions of
text, as well as the literacies with which we approach
different writing technologies (such as the book, desk top
publishing software, hypertext and hypermedia, which
combine written words, images and sound). Students will
access to Internet and will develop writing skills designed for
the electronic environment, using desk top publishing
packages and authoring software.
Recommended reading.
Ulmer, G. Heuretics. The Logic of Invention. Baltimore, Johns
Hopkins University Press, 1994
Delany, P. and Landow, G (eds). Hypemedia and Literary Studies.
Cambridge (Mass.), M.1.T Press, 1991
Bolter, J. Writing Space. The Computer, Hypertext and the History
of Writing, Hillsdale, N.J., Earlbaum, 1991
ALM312 Media Project (Industry
Placement)
Hawthorn I5 days or equivalent Prerequisites: 5
Literature subjects, including AL204 and AWIO. Students
must have achieved at least a credit in AL310.
Assessment: continuous Equvalent value: one semester
subject.
A subject in the Bachelor of Arts
Objectives and Content
In this subject, students undertake a literature project, a
work placement in industry or a combination of both.
Students undertaking a literature project are supervised in
both the design and implementation of a product of their
choice (for example; an electronic journal; a multi-media
presentation; a research report) targeted and delivered to a
client. Students undertaking work attachment will be placed
at one of a variety of institutions and will be required to
report on that institution as part of their assessment.
Alternatively, students can negotiate a combination of work
attachment and project with their supervisor.
This subject is designed to extend the skills acquired by
students in electronic writing and to provide an opportunity
for students to gain experience in the workplace and to
work independently as freelance practitioners.
AM1 05 The Media in Australia
3 hours per week Hawthorn Prerequisite: nil
Assessment: continuous
A subject in the Bachelor of Arts
Objectives and Content
This subject is an introduction to some of the major
historical and contemporary issues about broadcasting as a
medium of mass communication, primarily in an Australian
context. It examines the political context of broadcasting
institutions, public and private, and their relationship with
other social institutions. Key political, social and ethical
issues associated with the media are canvassed, such as the
ownership and control of radio, television stations,
newspapers and Pay-TV, the regulatory climate,
accountability in programming, relationships to audiences,
and journalistic practices and ethics. Vexed issues, such as
media freedom and reform, public participation in
ownership and programming, regulatory changes in
broadcasting, and ~rofessional iournalistic standards are
W. A
discussed from a range of
Recommended reading
Armstrong, M. Media Law in Australia. 3rd edn, Melbourne,
Oxford University Press, 1995
Barr, T. The Electronic Estate. Ringwood, Penguin, 1985
Bonney, W. and Wilson, H., Australia's Commercial Media,
Melbourne, Macmillan, 1983
Chadwick, P., Media Mates Carving up Australia's Media, South
Melbourne, Macmillan, 1989
Cunningham, S. and Turner, G. The Media in Australia. Sydney,
Allen & Unwin, 1993
Inglis, K.S. This is the ABC. The Australian Broadcasting
Commission 1932-1983. Melbourne, Melbourne University Press,
1983
Johnson, L., The Unseen Voice, London, Routledge, 1988
AM1 11 Radio in Australia
3 hours per week Hawthorn Prerequisite: nil
Assessment: will include analysis of the formats of stations
and the survey results for diffmt Australian markets. From
this initial study detailed programming exercises w'll be
developed, which will be integrated into the Radio
Presentation I subject.
A subject in the Certificate in Commercial Radio
Objectives and Content
This subject provides an historial and current overview of
radio in Australia, including commercial, government and
community stations, and the ownership and control
regulations currently in place. The employment structure
and roles of staff are examined in detail, as are the technical
operations and programming philosophies. Methods of
audience surveying , and analysis are studied and related to
the radio station's programming and promotional activities.
Recommended reading
Keith, M.,.Radio Programming, Boston, Focal Press, 1987
Johnson, L., The Unseen Voice, London, Routledge, 1988
Higgins, C., Moss, P., Sounds Real, St. Lucia, Qld., University of
Queensland Press, 1982
Potts, J., Radio in Australia, Kensington, NSW, New South Wales
University Press, 1989