1996 Swinburne Higher Education Handbook

partnership and company accounting, external and internal
reporting. It is from a systematic analysis of these issues that
an entrepreneur can determine whether or not it is worth
investing the effort required for development of a business
plan. The techniques acquired in this subject are applied to
selection of a product or project worthy of full business
~lannin~
treatment in the subject EF814.
Recommended reading
Gaffikin, Michael, Principles ofAccounting, 4th edn, Sydney,
Harcourt Brace Jovanovich, 1994
Timmons, J A, New Venture Creation: Entrepreneurship in the
1990% 4th edn, Irwin, Boston, 1994
EF938 Commercialising Innovation
3 hours per week equivalent City Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and107 exam
A first year subject in the Innovation and Enterprise suite of
programs
Objectives and Content
This subject develops an understanding of technology
strategy in relation to 'product' (device, service or process)
and process innovation, value chains, competitive reaction,
5
7 barriers to market entry, intellectual property protection,
2 and an international perspective on converting a good idea/
a opportunity into a productive commercial success. It
0
E. F
examines selecting, staffing and managing R&D projects to
achieve strategic business objectives and the problems of
accelerating the pace of technological innovation in product
development. Particular consideration is given to invention,
development and innovation as they relate to
commercialisation processes. Students' accounting skills will
be extended to include cash flow techniques and ananalysis.
The techniques acquired in this subject are applied to the
production of a commercial feasibility analysis, heavily
emphasising cash flow projections. National and
international case studies will be used to demonstrate the
elements of market and financial success for develo~ed
products and services.
EF940 lnnovation Creativity and
Leadership
3 hours per week equivalent City Prerequisite: Nil
Assessment: a combination of personal assignments, group
assignments, class participation and/or exam
A second year subject in the Innovation and Enterprise suite
of programs
Objectives and Content
This subject focuses on the importance of effective
leadership to manage the creativity and build the teams
needed to convert creativity into profit. The five faces of
leadership (coaching, sponioring,kducating, counselling and
confrontind are ex~lored along with the hidden face of
leadership gharism'a) for appliration to team situations and
the requirements of effective team building. Students'
interpersonal skills are developed in key areas including: self
awareness, listening, goal setting, providing feedback,
appraising performance, disciplining, delegating, oral
persuasion, politicking, running group meetings, resolving
conflicts and integration. These are vital skills of successful
entrepreneurshiplThis subject prepares students to greet
major challenges with a dynamic, coherent and pragmatic
approach based upon self-knowledge. It explores a holistic
approach to real-life challenges, particularly in the early
stages of the innovation process, to better equip students to:
listen and look for innovative challenges; develop their right
hand side brain abilities of intuition, the subconscious and
lateral thinking; apply to both sides of the brain to the
realisation of the challenge regardless of the resources
presently available; understand the roles played by
leadership, learning, luck and positive thinking in the
innovative process; understand their own strengths and
weaknesses as potential managers of innovation. The subject
includes a challenging field exercise.
EF943 Strategic Intent and Corporations
4 hours per week equivalent City Prerequisite: All Year 2
ME1 subjects Assessment: a combination of personal
assignments, group assignments, class participation and/or
exam
A third year subject in the Master of Enterprise Innovation
Objectives and Content
This subject focuses on the role of entrepreneurship, the
nurturing of innovation and successful management of
innovation in established and generally large corporations.
These activities are often referred to as intrapreneurship. The
presentation of this subject is designed to provide a strong
linkage between established theory and that of practice. In
particular, the subject compliments a strong case study
approach to management education with research and practice
about management processes, and with particular emphasis on
the relationship between effective strategy formulation and
entrepreneurial management. The emphasis is on formulating
and implementing strategic intent - the identification of desired
corporate positioning and the means of getting there.
GDlOl Studio Projects 1A
37.5 credit points 10 hours per week full year suEject
Prahran Assessment: continuous
A first year subject in the Bachelor of Design (Graphic
Design)
Studio Projects 1 A and 1 B
Studio Projects IA and IB refer to two coordinated work
programs with specific emphasis on developing in students
an individual creative approach to solving communication
problems using visual and conceptual means.
Content
Students are encouraged to develop their own personal style
through soundly reasoned, skilfully executed assignments
and to communicate the solutions in a way most likely to
ensure acceptance and successful implementation. Group
assignments also allow students to develop a broader
understanding and appreciation of other students' particular
abilities.