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Programme Guide - Study in Poland

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Postgraduate Studies – International Market<strong>in</strong>g<br />

Management<br />

Degree<br />

to be obta<strong>in</strong>ed<br />

Duration<br />

Language<br />

<strong>Programme</strong><br />

description<br />

Tuition<br />

Deadl<strong>in</strong>e<br />

for application<br />

Requirements<br />

Contact<br />

www.study<strong>in</strong>poland.pl<br />

Postgraduate Diploma<br />

2 semesters (1 academic year)<br />

English<br />

International Market<strong>in</strong>g Management is a unique postgraduate scholarly programme<br />

dedicated to <strong>in</strong>dividuals who wish to strengthen their management skills and br<strong>in</strong>g<br />

their knowledge and market experience to up-to-date levels. Its objective is to<br />

familiarize the participants with the most recent knowledge <strong>in</strong> the area of market<strong>in</strong>g<br />

management <strong>in</strong> the <strong>in</strong>ternational environment. It was designed to cover the major<br />

issues and challenges related to build<strong>in</strong>g a company’s <strong>in</strong>ternational market<strong>in</strong>g strategy,<br />

corporate communications with <strong>in</strong>ternational stakeholders, corporate f<strong>in</strong>ance,<br />

project management and other relevant corporate functions (retail<strong>in</strong>g, logistics,<br />

media management). All the courses offered are lectured <strong>in</strong> English which allows the<br />

participants to get a firm grip of specialized vocabulary and acquire communication<br />

skills necessary to perform successfully with<strong>in</strong> <strong>in</strong>ternational organizations. The teach<strong>in</strong>g<br />

programme consists of 232 hours, which accounts for 26, 8-hour sessions with<strong>in</strong><br />

a year (13 sessions per semester). The programme is divided <strong>in</strong>to four themes/ blocks,<br />

all of which are obligatory to all participants. Additional 24 hours are dedicated to<br />

<strong>in</strong>dividual tutor<strong>in</strong>g dur<strong>in</strong>g which the participants have the opportunity to ask further<br />

questions and discuss the issues related to particular managerial problems. Tutor<strong>in</strong>g<br />

blocks are planned after the completion of each <strong>in</strong>dividual subject.<br />

The payment for students from <strong>Poland</strong> and UE countries: 6500 PLN per academic<br />

year; for students from non-UE countries: 2200 EUR plus 200 EUR application fee.<br />

30 September each year<br />

Bachelor's Degree or Master’s Degree Diploma, English language certificate (unless<br />

first level studies were taught <strong>in</strong> English). Candidates are accepted on the basis of an<br />

<strong>in</strong>terview. Documents to be submitted: an application form, a CV, a cover letter,<br />

a copy of a diploma (masters or bachelor's), two photographs <strong>in</strong> the passport format,<br />

<strong>in</strong> case of non-EU students: a visa, a residence card and a copy of legalized diploma,<br />

bank payment confirmation.<br />

Faculty of International and Political Studies<br />

University of Lodz<br />

Address: 59a Narutowicza Str., 90-131 Lodz, room 305a<br />

Phone: +48 42 665 54 52, +48 608 358 163<br />

E-mail: Marta Hereźniak, Ph.D., imm@uni.lodz.pl<br />

http://imm.uni.lodz.pl<br />

249<br />

The University of Lodz

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