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Educing Information: Interrogation - National Intelligence University

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on “interests.” In the parlance of modern negotiation theory, a position is what<br />

negotiators say they want, while an interest is what they really want.<br />

Negotiation theory centers on how people arrive at a solution rather than<br />

which solution they choose. It identifies three overarching stances or strategies.<br />

The first is a distributive strategy in which the negotiator’s objective is to get all<br />

he/she can, regardless of equity or the perceptions of the other party(ies). Using<br />

the common “pie” metaphor, the goal is to get the whole pie or at least most of it.<br />

A second approach uses an integrative strategy, where the goal is to identify and<br />

implement solutions that meet the needs of all parties in the negotiation, often<br />

by not quibbling over the distribution of a particular limited resource but instead<br />

finding ways beyond that resource to meet each party’s needs. This is referred<br />

to as “creating value,” or, metaphorically, “expanding the pie.” The third is a<br />

mixed-motive strategy. As its name implies, it blends the objectives of the other<br />

two approaches: It seeks solutions that serve the needs of as many parties to the<br />

negotiation as possible, but places equally high priority on getting one’s own “fair<br />

share.”<br />

In a position-based negotiation, each party stakes out its objective (or position)<br />

and tries not to retreat from it. The negotiation operates within a distributive<br />

strategy, creating a competitive or adversarial dynamic, with the guiding ethos of<br />

seeking justice. By contrast, interest-based negotiations operate in an integrative<br />

or mixed-motive strategy, creating a collaborative dynamic, with the guiding<br />

ethos of problem solving.<br />

Implications<br />

Among these four theories, persuasive message production seems to provide<br />

unique methodological insights for studying the element of educing information<br />

that involves transactive exchanges of communication between an educer and<br />

source. Negotiation theory, however, seems better suited to identifying principles<br />

and overarching strategies — particularly interest-based stances — that might<br />

frame the overall information gathering process, and to providing language and<br />

perspectives that are not overtly adversarial.<br />

Strategies Affecting Willingness to Provide<br />

<strong>Information</strong><br />

Educers of information must be skilled in understanding and applying a<br />

broad range of strategies, approaches, and techniques of persuasion and influence<br />

to gather information from people determined not to give it. Considerable social<br />

science literature on persuasion and influence may be relevant to the development<br />

of processes for educing information. Literally hundreds of researchers have<br />

contributed to the thousands of studies that comprise this body of work. For<br />

example, in the PsycINFO database of psychology publications (which is neither<br />

comprehensive nor exhaustive) between 1967 and mid-2005, the subject heading<br />

for “Persuasive Communication” contains 3,258 entries, the heading for “Attitude<br />

Change” contains 5,559, and the heading for “Interpersonal Influences” contains<br />

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