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Educing Information: Interrogation - National Intelligence University

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Reciprocity<br />

There is a powerful — often unspoken — social norm of reciprocity, variously<br />

known as “give and take,” a “two-way street,” and “you scratch my back and I’ll<br />

scratch yours.” People are more likely to give to those from whom they have<br />

already received or expect to receive something. This applies not only to material<br />

goods, but also to social commodities such as favors and information. Research<br />

suggests that people are more likely to respond positively (affirmatively) to<br />

suggestions or requests for compliance from someone who has first provided a<br />

benefit to them than from someone who has not. Perhaps sources would be more<br />

willing to “give” to an educer if the educer has first given something (e.g., special<br />

rations, reading material) to them.<br />

Commitment/Consistency<br />

People want to see themselves — and be seen by others — as fulfilling their<br />

promises and commitments, possessing a coherent set of beliefs and values, and<br />

always acting in consonance with those beliefs. The implication is that people are<br />

more likely to cooperate or be influenced in a particular direction if a request is<br />

consistent with a previously declared commitment or statement of principle, or<br />

at least is not inconsistent with it. If an educer can persuade a source to commit<br />

to doing something, he or she can use that as leverage to get the source to follow<br />

through. Conversely, an educer could use the language of prior commitments —<br />

such as the Code of Conduct and argue that a particular request does not violate<br />

its provisions and that, perhaps, responding to the request would serve a “greater<br />

good” related to some other personality trait that the source valued highly.<br />

Social Validation<br />

One force that inclines people to action is whether others have performed the<br />

action before, and how many have done so. This works most powerfully when<br />

the “others” are similar in various ways (e.g., age, race, interests, socioeconomic<br />

status, etc.) to the target of the influence. For example, an intelligence source<br />

might be more likely to provide information if he believes others in his captured<br />

cohort have already done so.<br />

Scarcity<br />

Something that is abundant or easily attainable is not nearly as desirable<br />

as something scarce or rare. Studies have shown that people are more drawn<br />

to particular choices if their option to exercise them is limited. In an educing<br />

information context, an educer might offer an incentive for information that<br />

is only available to the source if he decides immediately (or within one hour),<br />

after which “all deals are off.” The diminishing availability of the incentive will<br />

probably increase its potency.<br />

Fear and Coercion<br />

Fear<br />

Some traditional notions of interrogation suggest that fear can be a powerful<br />

motivator, and that fear of an aversive consequence often affects behavior even<br />

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