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Tobacco and Public Health - TCSC Indonesia

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664<br />

GLOBAL TOBACCO CONTROL POLICY<br />

Clearly, if nicotine dose is to be regulated, a better measuring system is needed. For<br />

regulatory purposes a simple measure of the amount of nicotine in the cigarette<br />

tobacco should suffice. However, if the smoker is to be informed of the dose he or she<br />

is getting, something much more complex would be needed.<br />

Until now the dose given to the smoker has been determined by the cigarette<br />

manufacturer. The result is the carefully engineered (Kozlowski et al. 2001) modern<br />

cigarette which is smoked in a compensatory way. The degree of compensation occurring<br />

with this cigarette has not been meaningfully compared with the degree of<br />

compensatory inhalation that occurred three <strong>and</strong> more decades ago. It is probably<br />

greater. Clearly compensatory smoking delivers greater amounts of carcinogens <strong>and</strong><br />

toxins to the lung <strong>and</strong> one object of regulation should be to reduce this.<br />

The intricacies of nicotine policy are discussed elsewhere <strong>and</strong> require consideration<br />

of nicotine in cigarettes <strong>and</strong> nicotine available in other forms. It is enough to canvass<br />

here the possible options for the cigarette. The first policy requirement is that nicotine<br />

becomes the object of regulation. The options then become:<br />

◆ Increase the amount of nicotine. Providing a ‘satisfying’ amount of nicotine (which<br />

may mean an increase) has the advantage that it could be presumed to reduce compensation<br />

<strong>and</strong> therefore carcinogen/toxin dose (Russell 1976). The disadvantage is<br />

that it does nothing to reduce (<strong>and</strong> may enhance) dependence on the cigarette as a<br />

source of nicotine. Regulatory authorities are unlikely to be comfortable with this<br />

approach after several decades of struggle to reduce the dose.<br />

◆ Allow the status quo. This has the disadvantage of leaving decision making to the<br />

tobacco industry, leaves today’s level of compensatory smoking, <strong>and</strong> does nothing<br />

to reduce the addictiveness of the cigarette.<br />

◆ Reduce the amount of nicotine. First proposed in 1994 (Benowitz <strong>and</strong> Henningfield<br />

1994) this has the potential to reduce the addictiveness of the cigarette <strong>and</strong> the disadvantage<br />

that compensatory smoking might increase. It could only be done in<br />

parallel with a determined attempt to provide more widely available <strong>and</strong> efficacious<br />

NRT which might, used separately or together with cigarettes, replace the cigarette<br />

as the prime delivery system for nicotine. Clearly a major requirement would be<br />

a concerted comprehensive public education campaign. This option has possibilities<br />

in the long term but remains in the realm of the theoretical until nicotine levels<br />

in cigarettes are more universally captured by regulatory systems. The possibility of<br />

‘more efficacious’ NRT being, or becoming, addictive, also needs to be faced.<br />

Real control of dose <strong>and</strong> compensation<br />

The above discussion of carcinogens/toxins <strong>and</strong> nicotine is aimed at reducing the<br />

amounts of the substances available per unit dose of smoke <strong>and</strong> need to be based on<br />

some form of st<strong>and</strong>ard measuring technique. The FTC system, or the various modifications<br />

of it, allows comparison across br<strong>and</strong>s for regulation of carcinogens <strong>and</strong> toxins

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