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Tobacco and Public Health - TCSC Indonesia

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Average price or tax per pack (US$)<br />

3.50<br />

3.00<br />

2.50<br />

2.00<br />

1.50<br />

1.00<br />

0.50<br />

0.00<br />

High Income<br />

Upper Middle<br />

Income<br />

Average price<br />

Average Tax<br />

% of Tax Share<br />

Lower Middle<br />

Income<br />

PRABHAT JHA ET AL. 737<br />

Low Income<br />

Fig. 42.2 Average cigarette price, tax, <strong>and</strong> percentage of tax share per pack, by income group,<br />

1996.<br />

Source: World Bank; <strong>and</strong> authors’ calculations<br />

cigarette smoking by 3–5 per cent (Chaloupka <strong>and</strong> Warner 2000; Chaloupka et al.<br />

2000; USDHHS 2000). The theory of addiction accounting for slower response<br />

among addicted smokers suggests that long-run price elasticities are approximately<br />

twice as high as those in the short-run, with the long-run estimates centered on −0.8<br />

(Becker et al. 1994). In addition, research confirmed an inverse relationship between<br />

price elasticity <strong>and</strong> age, with estimates for youth price elasticity of dem<strong>and</strong> up to three<br />

times those obtained for adults (Harris <strong>and</strong> Chan 1999; Gruber 2000; Ross <strong>and</strong><br />

Chaloupka 2001). Several recent studies indicate that cigarette price increases are<br />

particularly effective in reducing youth smoking uptake, preventing moving from<br />

experimentation into regular, addictive smoking (Douglas 1998; Emery et al. 2001;<br />

Ross et al. 2001; Tauras et al. 2001).<br />

Several studies have explored differences in the price sensitivity of cigarette dem<strong>and</strong><br />

by income, education, <strong>and</strong>/or socioeconomic status (Chaloupka <strong>and</strong> Warner 2000;<br />

Chaloupka et al. 2000; USDHHS 2000). They demonstrated that less-educated persons<br />

(Chaloupka 1991), lower-income individuals (CDC 1994), <strong>and</strong> people with lower<br />

socioeconomic status (Townsend et al. 1994) reduce their tobacco consumption more<br />

in response to price increases than people who are more educated, have higher-income<br />

levels, <strong>and</strong> have higher socioeconomic status.<br />

Higher price responsiveness among lower-income groups is supported by research in<br />

low- <strong>and</strong> middle-income countries (Chaloupka et al. 2000). In general, estimates of<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

Percentage of tax share

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