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Tobacco and Public Health - TCSC Indonesia

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Chapter 39<br />

A brief history of legislation to<br />

control the tobacco epidemic<br />

Ruth Roemer<br />

The protection <strong>and</strong> promotion of the health <strong>and</strong> welfare of its citizens is<br />

considered to be one of the most important functions of the modern<br />

state (Rosen 1958).<br />

In no sense is this more true than with respect to the role of governments in combating<br />

the world-wide tobacco epidemic.<br />

This chapter seeks to trace the evolution of tobacco legislation in the second half of<br />

the twentieth century, from 1950 to 2002. Our object is to analyse the progress made, the<br />

deficits still existing, <strong>and</strong> the challenges facing the countries of the world in the future.<br />

The world has suffered many epidemics from the plagues in the time of Justinian in<br />

543 <strong>and</strong> in the Middle Ages, from smallpox, malaria, <strong>and</strong> many infectious diseases, to<br />

the contemporary HIV/AIDS epidemic, but the tobacco epidemic is the first one in<br />

which the cause is not bacterial or viral but corporate—a multinational industry bent<br />

on profits from selling its lethal product.<br />

The history of modern tobacco control legislation can be divided into five periods:<br />

(1) early legislation during the period 1890–1960; (2) legislation enacted in the 1960s<br />

<strong>and</strong> early 1970s in response to the proven connection between smoking <strong>and</strong> disease<br />

<strong>and</strong> regulating specific, categorical aspects of tobacco promotion <strong>and</strong> use; (3) the first<br />

comprehensive laws in the 1970s; (4) the decade of the 1980s when additional countries<br />

enacted legislation, both categorical <strong>and</strong> comprehensive; <strong>and</strong> (5) beginning in the<br />

1990s the wide enactment of comprehensive legislation or greatly strengthened laws<br />

dealing with multiple aspects of tobacco production, marketing, <strong>and</strong> use.<br />

Early research <strong>and</strong> reports<br />

The modern story of laws to control the promotion <strong>and</strong> use of tobacco began with the<br />

science base for legislation. In 1938, Raymond Pearl documented dramatically the<br />

association between tobacco use <strong>and</strong> shortened duration of life, but his work failed to<br />

activate the health authorities (Pearl 1938). In 1950, the research of Wynder <strong>and</strong>

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