Whitman Elementary - Tulsa Public Schools

TULSA PUBLIC SCHOOLS COMMUNICATION PLAN- DRAFT
Tulsa Public Schools is committed to open, honest and ongoing communication with
stakeholders. The district understands communication is critical to achieving the district’s
mission and its overall objectives. As such, this communication plan is aligned with the
district’s core goals and will be incorporated into the district’s improvement plan.
Overarching Goals
• Implement a communications program that directly helps the district achieve its
strategic goals.
• Foster strong relationships with district stakeholders.
• Enable the district to present itself accurately to audiences.
Target Audiences
Internal
• Principals
• Department managers/central
office administrators
• Teachers and other instructional
staff
• Support staff
• Professional development staff
• Board of Education
External
• Students
• Parents/PTA
• Community members and leaders
• Teacher associations
• Partner organizations and foundations
• Business leaders and chamber of
commerce
• Media
• Parents/PTA
• Students
• Taxpayers
The communication approach for internal audiences will include keeping internal
stakeholders informed of key district initiatives, promote pride and ownership of the district
and encourage a collaborative and high-performing work environment. The main goals in
communicating with external audiences will be to strengthen relationships based on trust
and transparency, engage them in the process of improving schools, and enlist broad support
for the district from all constituencies.
Communication Objectives and Strategies
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