Whitman Elementary - Tulsa Public Schools

8. Maintain a proactive media relations program to enhance the district’s image on local, state
and national levels.
a. Continue to build relationships with media through regular press releases,
updates, briefings and photo opportunities.
b. Work with broadcast producers, editorial boards and others to promote positive,
newsworthy stories that highlight TPS’ progress and successes.
Communication Channels
To develop a broad and deep understanding of Tulsa Public Schools strategic priorities
and initiatives, various communication channels will be used, including but not limited to:
Electronic
District Website
District E-Newsletter
District Newsletter “Open Book”
District Bulletin Board
School Web pages
Targeted E-mail lists
Video media
Social Media: Facebook & Twitter
Parent/Student Portals
Print
Brochures
Targeted mailing lists
School newsletters
ESC newsletter
Media
Tulsa World
Other print newspapers
Radio stations
Tulsa magazines
Interpersonal
Town Hall meetings
PTA meetings
Community advisory meetings
Superintendent Advisory Committees
(various)
Principal meetings
Foundation for Tulsa Schools
Civic and philanthropic community
Superintendent’s Council meetings
Tulsa Metro Chamber
Professional associations meetings
Strategic Approach & Deliverables
Evaluation
Tulsa Public Schools will perform the following to assess the effectiveness of the communication
plan:
• Create and distribute a stakeholder communication feedback survey annually.
• Solicit input from a Communications Steering Committee about ways to continually improve
district’s communication plan.
• Collect and analyze published articles, media coverage, public inquiries, website visits
statistics, etc.
• Conduct an annual review of plan to make any necessary adjustments
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