Whitman Elementary - Tulsa Public Schools

1. Develop and maintain positive, collaborative relationships with all stakeholders to
strengthen support for Tulsa Public Schools
a. Develop communication messages that proactively inform stakeholders about
district’s progress in achieving strategic goals as well as key district issues.
b. Maintain electronic communication and social media updates for widespread
community reach.
c. Work closely with Community Relations and Parent Involvement departments to
expand interpersonal communication channels to broader external audiences.
d. Provide district representations for community-led meetings, such as Tulsa Metro
Chamber, community organizations, civic groups, and others.
e. Continue engaging parent, students and community through forums and town
hall meetings to provide regular updates on key district issues.
2. Establish an effective employee communication plan to improve internal communication and
employee engagement.
a. Distribute organizational charts to all staff showing decision-making process,
reporting, and accountability structure.
b. Establish structured communications channels to disseminate information
internally regarding key district initiatives and progress (via Intranet, district Open
Book newsletter, etc.)
c. Assist schools and departments with internal communication plans and actions.
d. Provide relevant content to TPS Communications and Community Relations to
continually update the Open Book newsletter.
3. Utilize a variety of media to maximize awareness and support of the district goals, objectives
and key initiatives.
a. Develop a centralized page on external website where regular updates on
strategic initiatives are posted.
b. Maintain TPS website and train key school personnel on effective use of online
tools to update school web pages with key district information as well as school
performance data.
c. Maximize use of TPS Channel 20 via revamped programming that builds
awareness of district initiatives.
d. Conduct annual media training with principals and other key district leadership
that emphasizes messaging about strategic priorities.
4. Develop stakeholder understanding of accountability, the district’s performance-based
culture and continuous improvement approach.
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