Whitman Elementary - Tulsa Public Schools

2011–2012 Balanced Scorecard
Department: Communications/Public Information
Department Leader: Chris Payne
Core Goal: Performance Based Culture
STRATEGIC OBJECTIVE: Improve alignment of District leadership and the community focus
on the most critical District aspirations while fostering an environment of innovation
based upon data-driven decisions.
DEPT. GOAL: Improve TPS’ reputation among parents, students, teachers,
administrators, district employees and the community at large by showing them
what we are doing to change performance and ultimately the positive impact on
student achievement.
Metrics (Measures that show progress toward identified goal) Results Actual Target
Employee survey – climate/engagement
External feedback – Dr. Ballard’s advisory groups; comments
Parent/community perceptions – online survey results
Improved student test scores
Fewer teachers on probation
News media stories (positive/negative)
Meets or exceeds target Does not meet target by 20% Does not meet target by more than 20%
Core Goal: Financial Sustainability
STRATEGIC OBJECTIVE: Be prudent stewards of District resources through rigorous planning
and budgeting, and build further resources by enhancing public and private support for
public education.
STRATEGIC OBJECTIVE: Support the efforts of Partners in Education, PTA, foundations,
individual donors, business groups, and other community groups and agencies to augment
existing District resources.
DEPT. GOAL: Improve the reputation of TPS in the Tulsa community to showcase
the district’s keen ability to leverage all financial resources efficiently in tough
economic times.
Metrics (Measures that show progress toward identified goal) Results Actual Target
Public perception of how well we manage our finances
Partner support of our programs – financial
Legislative support – increased $ if they think we are effective
Public forums/building meetings – informal feedback
Media stories –finance related (positive/negative)
Meets or exceeds target Does not meet target by 20% Does not meet target by more than 20%
Core Goal: Safe and Secure Schools
DRAFT
STRATEGIC OBJECTIVE: Create a caring, safe and secure environment that enables
teaching and learning to take place.
DEPT. GOAL: Communicate and illustrate to parents, employees, and the Tulsa
community all of the ways in which TPS works to keep staff and students safe
both en route and in our schools.
Metrics (Measures that show progress toward identified goal) Results Actual Target
Growth in students/parents using TIPS online reporting system
Decrease in # of incidents (assaults, guns, etc.)
Meets or exceeds target Does not meet target by 20% Does not meet target by more than 20%
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