Whitman Elementary - Tulsa Public Schools

a. Publish external TPS dashboard to provide real-time information on leading
indicators of district’s performance.
b. Promote and highlight district improvements through website, print publications
and employee communication channels.
c. In collaboration with the Accountability and Community Relations departments
develop a concise and user-friendly guide to understanding district and school
level reports.
d. Work closely with school improvement team to develop a uniform reporting
template to be shared in school newsletters, websites, and parent meetings.
5. Establish strong, positive connections between individual schools and their surrounding
communities.
a. In collaboration with Community Relations, Parent Involvement and Community
Schools departments, provide easy-to-use communication tools for staff
members and parent leaders and encourage their use.
b. Promote use of parent and student portals for timely school information and
updates.
c. Support Community Relations department efforts to recognize community
leaders, Partners in Education and others for their involvement and support of
schools.
d. Encourage parent and community feedback regarding school and district needs
and priorities through surveys, community forums, PTA meetings, etc.
6. Design a coordinated approach, both internally and externally, regarding safety issues and
emergency management.
a. Work closely with Emergency Management department to coordinate sharing of
information regarding safety and crisis management.
b. Maintain and update emergency content feature on district’s home page.
c. Work with administrative staff to provide crisis information to all employees.
7. Develop a branding strategy for the district and build on that image and reputation.
a. Provide messaging, branding and production oversight of promotional materials,
PowerPoint presentations and other necessary materials to principals and district
leadership to ensure consistency.
b. Create a cohesive message when communicating district initiatives to all
stakeholders to establish familiarity and brand recognition.
c. Develop an easy to use branding standards guide to be shared with employees to
use consistently when communicating with stakeholders.
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