Whitman Elementary - Tulsa Public Schools

2011–2012 Balanced Scorecard
Department: Communications/Public Information
Department Leader: Chris Payne
Core Goal: Student Achievement
STRATEGIC OBJECTIVE: Develop a learning culture within our students that focuses on a
love for learning, problem solving ability, intellectual curiosity, passion for the arts and a
valuing of physical wellness.
DEPT. GOAL: Be supportive of TPS departments that affect student achievement
and inform internal and external audiences to broaden their understanding of
our initiatives.
Metrics (Measures that show progress toward identified goal) Results Actual Target
Media usage (+/-) content analysis
Comments at public forums and board meetings
Social media channels – conversation/feedback
Parental support for key programs
# people subscribed to e-news
Avg. time to distribute messages/post information to the web
Survey/comments from TPS departments w/ direct impact on
student achievement
Meets or exceeds target Does not meet target by 20% Does not meet target by more than 20%
Core Goal: Teacher and Leader Effectiveness
STRATEGIC OBJECTIVE: Create a culture of high expectations for academic achievement
and conduct that makes no excuses based on the student’s demographics and/or
socioeconomic status.
STRATEGIC OBJECTIVE: Develop, track and communicate clear outcome measures for
student learning goals and organizational goals in order to precisely monitor work that
will make a difference in student achievement. Develop a system for shared accountability
for results.
DRAFT
DEPT. GOAL: Actively support the efforts of the TLE Department and the district
at large by communicating the latest trends, improvements and programs that
TPS is undertaking to improve teacher/leader effectiveness.
Metrics (Measures that show progress toward identified goal) Results Actual Target
Measure internal teacher/employee support for TLE
Media coverage (positive/negative)
Public/partner support – editorials in support of the new system
Legislative support – in terms of voting outcomes
Social media – public comments on Facebook/Twitter
Meets or exceeds target Does not meet target by 20% Does not meet target by more than 20%
Profile
Mission:
2. Develop and maintain
positive, collaborative
relationships with all
stakeholders to
strengthen support for
Tulsa Public Schools and
improve student
achievement.
Fast Facts: Responsible for
internal/external communications,
including the TPS
website, social media, digital TV
Channel 107.20 and many other
communication channels.
Description
Location
3027 S New Haven Ave.
Tulsa, OK 74117
918.746.6800
www.tulsaschools.org
Awards/Recognitions
© 2011, Tulsa Public Schools www.TulsaSchools.org