EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

� know and use efficient rhetorical tools
� develop and structure powerful presentations
� present and explain complex subjects using structured presentations
� analyse and interpret their own body language
� experiment with voice, modulation and resonance
Prerequisites / Level
None
Literature
Optional:
You are the Message by Roger Ailes with Jon Kraushar; ISBN 0-385-26542-5; Currency
and Doubleday 1995
Set Your Voice Free by Roger Love with Donna Fraser; ISBN 0-316-44179-1; Little,
Brown and Company 2003
Job Interviews for Dummies by Joyce Lain Kennedy; ISBN 978-0-470-17748-8; Wiley
Publishing Inc., 2008
Resumes for Dummies by Joyce Lain Kennedy; ISBN 0-7645-5471-9; Wiley Publishing
Inc., 2003
The Definitive Book of Body Language by Allan and Barbara Pease; ISBN-10:
0553804723; B&T, 2006
Shut up and Speak! by John Sheirer; ISBN 0-595-25674-0; Writers Club Press, 2002
Say it with Presentations by Gene Zelazny; ISBN 0-07-147289-4; McGraw-Hill, 2006
Course Description
The course will be devoted to the following topics:
� Self-presentation
� Rhetorical tools
� Feedback rules and their application
� Voice for public speaking
� Structured presentations
� Employment interviews
� Significance of body language and posture
Teaching Methods
At the beginning of every lecture there will be a brief theoretical introduction to each
topic given by the instructor. Depending on the actual subject matter, the practical part
of the workshop will then give the students the possibility to try out what they have just
learned. The instructor will give them instant, high quality feedback and useful hints on
how it is done in ―real life―. Some topics will be discussed in plenary; others in groups of
two or three. Different role playing scenarios will strengthen the students‘ ability to
perform in difficult situations such as presentations, meetings or interviews. Business
attire will be the dress code for the last day of the workshop to demonstrate students the
importance of appropriate clothing in an international business environment.
Evaluation
Since there will be no grades, the parameters of success for this workshop will be: active
participation, commitment, courage and the willingness to try out something new that
might – in the long run – change the students‘ personality.
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