EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Course Description
� Congress management from the point of view of organizer and client
� Financing
� International organisations
� Networking and lobbying in congress management
� Political aspects of congress management
� Spezifics of the luxury segment in the congress industry
Literature
� Allen, Judy (2000): Event planning: the ultimate guide to successful meetings,
corporate events, fundraising galas, conferences, conventions, incentives and
other special events / Judy Allen. Toronto: Wiley.
� Rogers, T. (2003): Conferences and Conventions – A Global Industry. Elsevier
Butterworth Heinemann. London.
� Van der Wagen, Lynn: Event management: for tourism, cultural, business, and
sporting events / Lynn Van der Wagen; Brenda R. Carlos. - Upper Saddle River,
N.J: Pearson/Prentice Hall, 2005.
� Van der Wagen, Lynn: Human Resource Management for Events : Managing the
event workforce, 2007
� Tum, J. (2005): Management of event operations. Amsterdam, London:
Butterworth-Heinemann.
Cultural Tourism
Semester Hours per week Subject code ECTS
Spring 2 CULT 5
Prerequisites / Level
Culture Tourism, semester 1
Course Description
� Cultural Management in arts and culture institutions: structures and organization
of the cultural institution;
� Program Planning, Project and Event Management
� Cultural Projects and Production; Case studies (Group Work on projects);
� Applied Marketing and sales with special focus on Museums and Performing Arts:
audience development; segmenting, market research;
� The marketing mix, media planning; sales structures & ticketing;
Literature
� Byrnes, W. J. (2009): Management and the Arts. Elsevier.
� Gradie, J. (2006): A simple statement – A guide to Nonprofit Arts Management &
Leadership. Heinemann.
� Kerrigan, F., Fraser, P., Özbilgin, M. (2004): Arts Marketing. Elsevier –
Butterworth Heinemann.
� Kotler, N., Kotler, Ph., & Kotler, W. (2008): Museum Marketing and Strategy.
Designing Missions, Building Audiences, Generating Revenue and Resources.
Milton: Wiley & Sons.
� Misiura, Sh. (2006). Heritage Marketing. London: Butterworth-Heinemann.
� Moss, S. (ed.), (2009): The Entertainment Industry – an Introduction. Cabi
Tourism Texts.
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