EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Literature
Current editions of the manuals for Academic Work & related manuals at the IMC (will be
announced in the first unit)
SNELL, Scott und BOHLANDER, George: Human Resource Management, 1st edition,
Thomson South-Western, 2007, ISBN: 0-324-42237-7
ADLER, Nancy J.: International Dimensions of Organizational Behavior, 5th ed., Thomson
South-Western, 2008, ISBN 978-0-324-36075-2 or 0-324-36075-4
Hand-outs will be available as a download before the lecture.
Teaching Methods
A combination of lectures, discussions, writing a bachelor thesis and coaching will be
used.
A presentation of their work will give students the possibility to improve their
presentation skills, but very much give all other students the possibility to learn from
others.
A defence of their presentation will allow students to prove their knowledge.
Evaluation
Bachelor Thesis I
Export Marketing II
Semester Hours per week Subject code ECTS
Fall 1 EMK 1,5
Learning Outcomes / Course Objectives
To acquire and develop professional and subject-specific competences, i.e. the
understanding of basic tools and techniques applicable in international and export
marketing; national vs. international vs. global markets, preconditions for international
marketing (socio-cultural specifics, political, legal and economic conditions); choice of
attractive country markets, market selection and market entry alternatives (indirect vs.
direct export, strategic alliances, strategic production abroad etc.), questions of ―going
international‖ vs. ―being international‖; market exit, shrinking and breaking away
markets; market integration.
Prerequisites / Level
Introduction to Marketing (Semester 1)
Marketing and Sales (Semester 2)
Course Description
The main topics of the course will include:
� Global competition and strategies
� Difference between products and services
� Design of the international marketing mix
� International sales channel adaptation
� International consumer behaviour
� Problems of intercultural management
� Organisation of international marketing activities
� Analysis and discussion of current trends in international marketing and sales
� Foreign investment
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