EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Evaluation
In-class participation
Principles of Management and Marketing
Semester Hours per week Subject code ECTS
Spring 2 PMGT 1
Learning Outcomes / Course Objectives
The students will get an basic introduction into marketing- and sales- activities of
biotechnologic business companies which generally operate global.
Prerequisites / Level
None
Course Description
The student will get impart of an overview of the hole business area of a company.
Specific contents are business aims and principles, economy (market-structures, legal
environment), marketing (market analysis, market strategies), management and
personnel administration (business structures and organization), management principles,
recruiting and training, accountancy and controlling, funding, acquisition, production,
operational management. Practice exercises for several themes will be provided.
Teaching Methods
The students will get a basic introduction into marketing- and sales- activities of
biotechnological business companies which generally operate global.
Evaluation
Mid term exam, final exam
Project Management
Semester Hours per week Subject code ECTS
Spring 2 PRO 2
Learning Outcomes / Course Objectives
This lecture will familiarize students with the basic concepts in Project Management as
applied in the Pharmaceutical Industry for new product development.
Prerequisites / Level
None
Course Description
The course will by and large be based on the Project Management processes as defined
by Project Management Institute (PMI; www.pmi.org), the 'golden standard' of Project
Management. These processes will be depicted by examples from the
Pharmaceutical/Biotechnology Industry.
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