EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

� Maurer, C. (2010): Online Travel 2010: Convergence – Meta search – Social
Media – Location-aware Mobile Apps. In: Tourism-Review On-Line Magazine,
4/2010, p. 14-16
� Maurer, C. (2007): The Role of eCRM in an Integrated eMarketing Strategy for
Tourism Organisations. Tourism-Review On-Line Magazine, 2/2007, p. 42-43
Information and Communication Technology for Tourism
Semester Hours per week Subject code ECTS
Fall 2 ICT 3
Course Description
� The role of information in the tourism industry
� Strategic and managerial role of ICTs in tourism as a tool to gain a competitive
advantage
� Pros & cons of various services offered through the Internet (e.g. email, WWW,
ftp, Instant Messaging, VoIP)
� The meaning of ICTs for customer relationship management
� Mobile and wireless services and applications and their impact on tourism
� Current research areas of ICTs (e.g. standardization, integration &
interoperability, Semantic Web)
� Innovative ICT applications used in the tourism industry
Literature
� Antoniou, G. / van Harmelen, F. (2004): A Semantic Web Primer. MIT Press
� Chaffey, D. (2002): E-Business and E-Commerce Management. Prentice Hall
� Geser, G. et al. (2007): Tourism-Trends & IKT-Szenarien. Trendradar und
Zukunftsszenarien im e-Tourismus. Hamburg: ITD-Verlag
� Greenberg, P. (2002): Customer Relationship Management. Berkley
� Information and Communication Technologies in Tourism. Proceedings of the
ENTER conferences. Springer (published annually since 1994)
� Inkpen, G. (1998): Information Technology for Travel and Tourism. Longman
� O‘Connor, P. (1999): Electronic distribution technology in the tourism and
hospitality industries. CABI Publishing
� Passin, T. (2004): Explorer‘s Guide to the Semantic Web. Manning
� Sheldon, P. (1997): Tourism Information Technology. CA International
� Werthner, H. / Klein, S. (1999): Information Technology and Tourism – A
Challenging Relationship. Springer.
International Consulting I
Semester Hours per week Subject code ECTS
Fall 2 IC 3
Course Description
� Fundamentals of international consulting
� Structures, objectives and contents of feasibility studies
� Hotel pre-opening process
� Strategic marketing plan development in the hotel industry
� Operational budgeting process (tools & techniques) based on Uniform System of
Accounts for the Lodging Industry
FHR-5-0008_Vers.03_Rev.00_2012 259