EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

4 th Semester (SPRING)
Business Workshop
Semester Hours per week ECTS
Spring 2 2
Learning Outcomes / Course Objectives
Upon successful completion of the course students will be able to:
� Know and apply competences in a complex situation
� Critically reflect on the own utilisation of tools and performance
� Realise and interpret the interconnections and interactions of single company
sections
� Assess the possibilities of process and company control when managing change
processes
Prerequisites/Level
Marketing Planning and Budgeting, Project Management, Customer Behaviour, Market
Intelligence and Marketing Metrics, Integrated Marketing Communication I and II,
Business Partner Analysis, Individual and Group Negotiation, Legal Regulations for
Marketing and Sales
Course Description
The main topics of the course will be devoted to:
� Interdisciplinary application of tools and techniques that the students became
familiar with during the first semester
� Analysis of a Real-Life Case of the International Marketing
� Experience of a crisis situation, crisis management and successful project
completion
� Practical application of ratio analysis including company valuation
Literature
Duarte, D. L. & Tennant Snyder, N. (2006). Mastering Virtual Teams. Strategies, Tools,
and Techniques That Succeed. John Wiley & Sons.
Teaching Methods
This course will emphasis students work on cases in complex settings.
Evaluation
Case assessment
Change Management
Semester Hours per week ECTS
Spring 2 4
Learning Outcomes / Course Objectives
Upon successful completion of the course students will be able to:
� Identify and realise the need for change processes in organisations
� Plan, implement and initialise change processes
� Evaluate restructuring processes including progress reporting and taking of
correcting actions
FHR-5-0008_Vers.03_Rev.00_2012 501