EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Both branches of law, public and private law, will deal with Austrian, European Union and
international aspects. The lecturers begin by describing national provisions and proceed
by explaining the possibilities the European Union opens to private persons and to
entrepreneurs.
The course is divided in two main parts (Part I: ―Public Law and Public Business Law‖
[―Specialized Tourism Law I‖] and Part II: ―Private Law and Business Law‖ [―Specialized
Tourism Law II‖]).
Literature
Horspool/Humphreys, European Union Law4 [2006]
Hausmaninger, The Austrian Legal System3 [2003]
Köbler, Rechtsenglisch - Rechtswörterbuch für Jedermann7, Deutsch-Englisch, Englisch-
Deutsch [2007]
Evaluation
Midterm Test
Final Test
Teaching Methods
The lecturers will present a guide on the complex body of public and private law relevant
for tourism and leisure management; constant revision at the outset of each meeting.
Discussions are intended. Students are expected to do private studies and work on cases.
Marketing II
Semester Hours per week Subject code ECTS
Spring 2 MKT 3
Learning Outcomes / Course Objectives
In modern business, marketing represents a fundamental philosophy that must be
implemented at all levels and in all functional areas of a company. This marketing course
shall provide participants with a comprehensive understanding of marketing as a
philosophy as well as with knowledge on current developments. Furthermore the course
covers the practical tools for managing marketing in increasingly complex business
settings. Marketing I and II shall serve the student as a systematic analytical framework.
Essentially, the following objectives shall be attained:
1) Demonstrate the scope of marketing and develop an understanding of its role and
impact in business,
2) Introduce key marketing terms and fundamental concepts and tools,
3) Analyze examples from marketing practice and apply the concepts and tools presented
to real-life problems;
Prerequisites / Level
MKT 1
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