EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

� Application and deepening of concrete examples
� Critical "review" of the 1 st and 2 nd semesters held lectures on relevant topics,
including the relevant literature for the final examination, current issues, case
examples, sample calculations, etc.
� Question and answer session with the goal is the best possible preparation for the
final examination.
Literature
Material supplied by the lecturers
Doole, I. & Lowe, R. (2008). International Marketing Strategy: Analysis, Development
and Implementation. 5th edition. Cengage. ISBN-10: 1844807630, ISBN-13: 978-
1844807635.
Farris, P.A., Bendle, N.T., Pfeifer, P.E. & Reibstein, D.J. (2008). Marketing Metrics: 50+
Metrics Every Manager Needs to Know. Prentice Hall. ISBN-10: 0273722034 , ISBN-13:
978-0273722038.
Hair, J.F. (2009). Sales Management: Building Customer Relationships and Partnerships.
South-Western. ISBN-10: 0538743921, ISBN-13: 978-0538743921.
Hanson, W.A & Kalyanam, K. (2007). Internet Marketing & e-Commerce. South-Western
Cengage Learning. ISBN-13: 978-0-324-42281-8.
Bowersox, D. (2009). Supply Chain Logistics Management. 3rd edition. McGraw-Hill.
ISBN-10: 0071276173, ISBN-13: 978-0071276177.
Frohne, P.T. (2007). Quantitative Measurements for Logistics. McGraw-Hill. ISBN-10:
0071494154, ISBN-13: 978-0071494151.
Handfield , R.B., Moncka, R.M, Giunipero, L.C. & Patterson, G. (2008). Sourcing and
Supply Chain Management. 4th edition. Cengage. ISBN-13: 978-0324381399, ISBN-13:
978-0324381399.
Nagle, T.T., Hogan, J.E., Zale, J. (2010). The Strategy and Tactics of Pricing: A Guide to
Growing More Profitably. 5th edition. Prentice Hall. ISBN-10: 9780136106814 , ISBN-13:
978-0136106814.
Rolnicki, K. (1997). Managing Channels of Distribution Managing Channels of
Distribution. Amacom. ISBN-10: 9780814403358, ISBN-13: 978-0814403358.
Teaching Methods
This course emphasizes a mixture of presentation, case work and discussion, additional
group work and utilization of the IMC eDesktop to support communication completes the
concept.
In class, the students will have the chance to participate in class projects in order to
acquaint them with an academic and solution-oriented (method and fact driven)
elaboration of a topic.
Evaluation
Case assignments
Individual Specialisation 3: Finance and Controlling (IMB) (FT +
PT)
Semester Hours per week Subject code ECTS
Spring 2 ISPE 4
Learning Outcomes / Course Objectives
Upon completion of this course students will repeat and be familiar with financial and
controlling topics covered in the first and second semester of the Master Program.
Prerequisites / Level
Completed BA studies
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