EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

of the course and students are expected to actively participate in these discussions. Also,
small group works will be part and parcel of this course.
Health and Spa Tourism
Semester Hours per week Subject code ECTS
Spring 2 HST 3
Learning Outcomes / Course Objectives
On successful completion of this course, students will have an overview on various basic
aspects, concepts and strategies of ―Health and Spa Tourism‖. Students will be able to…
� define ―Health and Spa Tourism‖
� give an overview of the history and development of ―Health and Spa Tourism‖
and discuss inter-linkages between the historic development and the present
status of that sector
� describe and analyse the specific products and services, as well as product and
strategy development
� describe the specific framework conditions such as changing markets for
Health and Spa Tourism
� analyse quality management issues in ―Health and Spa Tourism‖
Prerequisites / Level
None
Course Description
This course provides an introduction to ―Health and Spa Tourism‖. Students will be
provided with an overview on this topic, from definitions and basic principles of Health
and Spa Tourism to the topics of Product Development and Quality Management. The
course focuses framework conditions (e.g. aging society, changing travel motivations)
and shows strategies of the tourism industry in general and tourism providers in
particular to meet these challenges.
A conceptual approach of Tourism Marketing is used to structure the course in four parts,
consisting of subject-related modules:
� Introduction, basic principles, definitions, history of ―Health and Spa‖
� Society in change – framework conditions for Health and Spa Tourism
� Product Development in the field of Health and Spa Tourism – with special
focus on Quality Management
� Case Studies: Profiles of ―Health and Spa Destinations‖
Literature
Smith, Melanie, Puczkó, László (2009): Health and Wellness Tourism. Oxford:
Butterworth-Heinemann.
Erfurt-Cooper, Patricia, Cooper, Malcolm (2009): Health and Wellness Tourism. Spas and
Hot Springs. Bristol: Channel View Publications.
D‘Angelo, Janet M. (2006): Spa Business Strategies: A Plan for Success. Clifton Park, NY:
Thomson Delmar Learning.
Nefiodow, Leo A. (2006): Der sechste Kondratieff: Wege zur Produktivität und
Vollbeschäftigung im Zeitalter der Information. Sankt Augustin: Rhein-Sieg-Verlag.
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