EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Teaching Methods
The lecturer will provide students with basic information to introduce them to the
Capstone® business simulation.
Students will perform individually and as teams to complete the web-based simulation.
Students will be assigned to teams, which will function throughout the exercise. Students
examine the conceptual and practical aspects of business policies and policy decision
making by utilizing all the concepts, theories, and tools that were presented in previous
courses. Students should be able to analyze and recommend a comprehensive and
workable approach to the situation. The course will cover current business issues and
developments.
In regular intervals review meetings between each team and the lecturer are held to
discuss students approaches, decisions and results.
In addition individual essay assignments are to be executed which will help students to
reflect on decisions taken and to learn from actions.
The course is held in cooperation with Capsim Management Simulations, Inc.®. For elearning
purposes Foundation®, a web-based management simulation system is used for
students to become the managers of competing companies, making decisions in R&D,
Production, Marketing, Finance and, optionally, Human Resources and Total Quality
Management.
In addition to lectures will provide students with concepts of management to support the
hands-on learning also with up to date theories.
Evaluation
Written exam, individual assignments, performance in the simulation (online company
results), team presentation
Marketing Research
Semester Hours per week Subject code ECTS
Fall 2 MRE 3
Learning Outcomes / Course Objectives
Upon successful completion of the course students will be able to:
� Identify and formulate research problems
� Define the sources of information (primary and secondary data)
� Define a sample
� Collect data
� Select and brief external marketing research suppliers
� Set up an appropriate research design which is also manageable with the
available resources
� Propose a plan for a research project
� Judge the quality of a research report
� Report to a client/superior
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