EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

� Ability to manage complex work assignments
� Problem solving strategies
� Time and self-management
� Working in teams
� Creativity techniques
� Documentation and presentation skills
Meeting Industry Management
Semester Hours per week Subject code ECTS
Fall 2 MIM 3
Learning Outcomes / Course Objectives
In this course, the student will be introduced to the areas of incentive travel, convention
business, seminar and meeting marketing as well as to the essential know how of trade
show planning.
After this series of lectures the students should be able to understand the complex and
manifold world of the meetings industry.
Prerequisites / Level
None
Course Description
The following topics will be covered:
� Introduction to the Meeting Industry Management and discussion of the essential
differences between leisure tourism and business travel (motives, monetary
effects, infrastructure, marketing).
� Individual Business Travel (market of individual business travel, cost factor in
many companies. traveller needs in a changing environment and challenges for
suppliers).
� Incentive travel (introduction of incentive travel as a motivational instrument and
as a management tool. Planning phases from bidding to trip operation and billing).
Incentive sales approaches.)
� Conventions, Trade Shows, Corporate Meetings and Seminars.
Literature
Davidson, Rob: Business Travel: Conferences, Incentive Travel, Exhibitions, Corporate
Hospitality and Corporate Travel, London 2002
Evaluation
Access Trade Show (Vienna) Excursion Paper
End of term exam
Teaching Methods
This introductory course will be mainly held in the form of lectures. The lecturer will
provide students with information of today‘s situation of the industry. Two excursions will
provide the students with inside knowledge about the Austrian business travel trade
show ACCESS and the operation of the Congress Casino Baden as meeting and
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