EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Course Description
The marketing course is divided into two semesters and three blocks. In block A (1st
semester) students got to know the fundamentals of marketing (marketing philosophy &
environment, understanding customers, gathering information;). Block B (2nd semester)
is concerned with strategic marketing (marketing management, target marketing;). Block
C (2nd semester) treats operative marketing (product, price, place, promotion;)
Literature
Kotler, P. & Keller, K.L. (2008): Marketing Management, 13th Edition, Prentice Hall;
(International Edition)
Students may also use the 12th Edition (2006)
Evaluation
Final exam
Teaching Methods
The course involves a combination of formal lecture, e-learning and class discussions,
placing particular emphasis on student participation. Students are expected to prepare
for each session by working through the relevant chapter(s) in advance of class to
enhance effectiveness & efficiency of the formal lecture.
Face to face sessions will be supplemented by a self directed E-Learning session which
will replace 3 contact hours. E-content (audio-, video- & text files) is provided via the
students' eDesktop (Infoboard). Self directed learning time will give students the
opportunity to deepen the knowledge acquired in class. Core issues of E-Learning
sessions will be an integral part of the final exam.
Personality Training II
Semester Hours per week Subject code ECTS
Spring 1 PTM 1
Learning Outcomes / Course Objectives
Your boss asks you five minutes before the big event starts to give a witty speech in
front of your top 500 clients at the annual sales meeting. What are you going to do?
This second semester personality training will deepen your knowledge gained during our
first semester workshop and will strongly build on top of the fundamentals we have
discussed and training during winter semester. After two days of intensive training you
will know:
� about the art of making an impromptu speech
� how to structure a complex presentation
� how to successfully prepare for and deal with a stressful job interview situation
� how industry and political leaders give top presentations
� how to successfully deliver a complex and well-structured presentation
� how to put the theory of semester one into practice
� how to make small talk in a business environment
Prerequisites / Level
None
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