EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Course Description
� Definitions and terminology eTourism
� eTourismus markett
� Characteristics of the eTourist, behavior in information search and booking
� eBusiness Models
� Application domains of eTourism (cases from destinations, hospitality,
intermediaries, transportation)
� Web 2.0/Travel 2.0
Literature
� Antoniou, G., van Harmelen, F. (2004): A Semantic Web Primer. MIT Press.
� Buhalis, D. (2003): eTourism. Information Management for strategic tourism
management. Harlow: Pearson.
� Buhalis, D., Laws, E. (2001): Tourism Distribution Channels. Practices, Issues and
Transformations. London: Continuum.
� Buhalis, D., Costa, C. (2006): Tourism Management Dynamics. Elsevier.
� Buhalis, D., Egger, R. (2008): eTourism Case Studies. Elsevier
� Chaffey, D. (2002): E-Business and E-Commerce Management. Prentice Hall
� Combe, C. (2006): Introduction to E-business. Management and strategy.
Elsevier.
� Daft, R. L. (2008): New Era of Management. Cengage.
� Hutt, M. D. , Speh, T. W. (2004): Business Marketing Management. A strategic
View of Industria and Organisational Markets. Thomson.
� Inkpen, G. (1998): Information Technology for Travel and Tourism. Longman
� Laudon, K. Traver, C. (2008): eCommerce. Business. Technology. Society.
Pearson
� O‘Connor, P. (1999): Electronic Information Distribution in Tourism and
Hospitality. New York: CABI Publishing
� Passin, T. (2004): Explorer‘s Guide to the Semantic Web. Manning
� Pitts, R. A., Lei, D. (2006): Strategic Management. Building and Sustaining
Competitive Advantage. Thomson.
� Sheldon, P. (1997): Tourism Information Technology. CA International
� Thompson, J., Martin, F. (2005): Strategic Management. Awareness and Change.
Thomson
� Werthner, H. Klein, S. (1999): Information Technology and Tourism – A
Challenging Relationship. Wien, New York: Springer. Chapter 1
� World Tourism Organization Business Council (1999): Marketing Tourism
Destinations Online. Strategies for the Information Age
Journals
� Information and Communication Technologies in Tourism. Proceedings of the
ENTER conferences. Springer (published annually since 1994)
� American Marketing Association (Ed.). Journal of International Marketing.
(published quarterly)
� Travel and Tourism Research Association (Ed.). Journal of Travel Research.
(published bimonthly)
� Maurer, C. & Lutz, V. (2011). The Impact of Digital Divide on Global Tourism:
Strategic Implications of Overcoming Communication Gaps Caused by Digital
Inequalities. In R. Law, M. Fuchs & F. Ricci, F. (Eds.), Information and
� Maurer, C. (2010): Integrated Online Marketing – Monitor, Aggregate & Share. In:
Tourism-Review On-Line Magazine, 7-8/2010, p. 27-29
FHR-5-0008_Vers.03_Rev.00_2012 258