EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Prerequisites/Level
Business Partner Analysis, Individual and Group Negotiation, Legal Regulations for
Marketing and Sales, Leadership and Human Resources, CSR and Business Ethics
Course Description
The main topics of the course will be devoted to:
� concept of change management
� change cycles
� phases of the change process
� models and steps to bring about effective change in the company
� analysis of the reasons for resistance or description of the methods of how this
resistance can be overcome
� errors in change processes
� cost-benefit analysis of completed processes of change
� risk analysis
� analysis of success factors
� evidence of failed change processes
� elements for successful implementation of change processes
� importance of "soft factors" for the successful implementation of new strategies
� presentation and analysis of new management methods, such as Balanced
Scorecard, TQM systems, methods of self and external evaluation, etc.
Literature
Anderson, D. (2010). Beyond Change Management: How to Achieve Breakthrough
Results Through Conscious Change Leadership (2nd ed). John Wiley & Sons.
Cameron, E. & Green, M. (2009). Making Sense of Change Management: A complete
guide to the models, tools and techniques of organizational change management. Kogan
Page.
Trompenaars, F. (2004). Managing People across Cultures. Capstone.
Teaching Methods
This course will combine theoretical assessment and practical exercises.
Evaluation
Group project and presentation.
Product Design and Incremental Innovation
Semester Hours per week ECTS
Spring 2 3
Learning Outcomes / Course Objectives
Upon successful completion of the course students will be able to:
� Evaluate the innovative capacity in a company
� Identify and develop potential partners for innovation
� Apply the methods of innovation management
� Plan and implement account portfolio strategies
� Assess and develop client and customer base
Prerequisites/Level
Marketing Planning and Budgeting, Project Management, Consumer Behaviour, Market
Intelligence and Marketing Metrics, Integrated Marketing Communication I and II,
Business Partner Analysis, Individual and Group Negotiation, Legal Regulations for
Marketing and Sales, Leadership and Human Resources, CSR and Business Ethics,
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