EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

� can name and describe the fundamental economic theories of macro economics
� can explain and interpret the results from economic models and empirical findings
� is able to solve economic cases in macro economics
� evaluates and analyses international economic interactions as well as identifies
their impact on the tourism industry
Prerequisites / Level
none
Course Description
� Goods, money, and finance markets
� Concept of the market and market equilibrium
� Growth and technological progress
� Labour market and unemployment
� National accounts
� Monetary and fiscal policies (IS-LM and AS-AD models, closed economies, money
supply, inflation)
� The public economy
� Production, interest rates and exchange rates
Literature
Newest editions of the following textbooks:
Blanchard, O. (2005). Macroeconomics. Upper Saddle River: Prentice Hall.
Evaluation
Final examination
Tourism Consumer Behaviour
Semester Hours per week Subject code ECTS
Fall 2 ? 2
Learning outcomes
The student
� can understand the complex relationship between tourism and the leisure
economy as well as international tourism flows
� is able to identify sensitive areas (environment etc.) as well as tourism induced
and tourism dependent areas and understand and clarify their connection
� can describe specific tourism segments and define their characteristics
� is able to understand the psychological indicators of travel and leisure time
behaviour and analyse and interpret the derived consumer behaviour
Prerequisites / Level
None
Course Description
� Disciplines in the tourism economy
� Travel motivation and vacation expectations, vacationer typologies
� Attitudes, expectations, images
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