EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Course Description
� Congress management - trends and development, congress planning and
operation
� Focus congress logistics
� Congress marketing
� Congress financing on international level
� Congress services
Literature
� Allen, Judy (2000): Event planning: the ultimate guide to successful meetings,
corporate events, fundraising galas, conferences, conventions, incentives and
other special events / Judy Allen. Toronto: Wiley.
� Rogers, T. (2003): Conferences and Conventions – A Global Industry. Elsevier
Butterworth Heinemann. London.
� Van der Wagen, Lynn: Event management: for tourism, cultural, business, and
sporting events / Lynn Van der Wagen; Brenda R. Carlos. - Upper Saddle River,
N.J: Pearson/Prentice Hall, 2005.
� Van der Wagen, Lynn: Human Resource Management for Events : Managing the
event workforce, 2007
� Tum, J. (2005): Management of event operations. Amsterdam, London:
Butterworth-Heinemann.
Cultural Tourism
Semester Hours per week Subject code ECTS
Fall 2 CULT 4
Course Description
� Comparative theories in culture tourism: the non-for profit organisation on the
International, European and local level.
� Business areas in arts and culture institutions: structures and organisation of the
cultural institution;
� Careers and job profiles in arts and culture; volunteers in the arts;
� Cultural projects and production – developments in the arts and cultural sector
versus in the commercial world of entertainment; planning and financing arts and
culture: grant writing, sponsoring and fundraising schemes and guidelines;
� Case studies (visual-, performing- multi media a.o. projects);
� Marketing and sales of arts and cultural projects: audience development;
segmenting, market research; the marketing mix, media planning; sales
structures & ticketing;
Literature
� Byrnes, W. J. (2009): Management and the Arts. Elsevier.
� Gradie, J. (2006): A simple statement – A guide to Nonprofit Arts Management &
Leadership. Heinemann.
� Kerrigan, F., Fraser, P., Özbilgin, M. (2004): Arts Marketing. Elsevier –
Butterworth Heinemann.
� Kotler, N., Kotler, Ph., & Kotler, W. (2008): Museum Marketing and Strategy.
Designing Missions, Building Audiences, Generating Revenue and Resources.
Milton: Wiley & Sons.
� Misiura, Sh. (2006). Heritage Marketing. London: Butterworth-Heinemann.
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