EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Prerequisites / Level
None
Course Description
The tourism product is a fragmented bundle of intangible, perishable, immovable and
heterogeneous service components. More specifically, the tourism product is delivered by
many suppliers in a destination supply chain, which demonstrates the importance of
destination competitiveness tied to the ability and willingness to cooperate while paying
particular attention to customers‘ needs. In a world of increasingly dynamic changes and
continuous internationalisation and globalisation, innovation and a better understanding
of core competences can be seen as critical success factors of sustainable competitive
advantage.
This course incorporates both strategic and operational dimensions of new product and
service development for the tourism and hospitality industry. A variety of concepts and
methods will be discussed in class.
Literature
GODFREY K., CLARKE J. (2000): The Tourism Development Handbook. A Practical
Approach to Planning and Marketing.
GUN, C. (2002): Tourism Planning. Basics. Concepts. Cases.
PUEHRINGER S. (2008): Regional Tourism Knowledge Management. A Strategic
Framework for Business Administration and Tourism Management Students and
Practitioners, Saarbrücken: Verlag Dr. Müller
TROTT P. (2008): Innovation Management and New Product Development.
WALDER B., WEIMEIER K., SANCHO P. (2006): Innovation and Product Development in
Tourism: Creating Sustainable Competitive Advantage, Berlin: Erich Schmidt Verlag
Evaluation
Group project and final exam.
Teaching Methods
This course will be divided into two parts. While the first module will focus on useful
theoretical disciplines in tourism product development making use of short in-class
exercises covering various tourism areas and businesses, the second part will lay
particular emphasis on product and service development in the tourism and hospitality
industry.
Students will be provided with useful information and practical material in order to be
able to successfully complete group projects of the respective module.
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