EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

TOURISM & LEISURE MANAGEMENT – Master
Programme
1 st Semester (FALL)
Research-based Decision Making
Semester Hours per week Subject code ECTS
Fall 3 RES 5
Course Description
� Principles and methods for empirical data analysis in the tourism and leisure
sector (such as multivariate analysis)
� Qualitative research methods
� Market segmentation methods
� Interpretation of results and deduction of measures for decision makers
� Empirical studies in the tourism context
Literature
� Chalmers (1999); What is the Thing Called Science?;3rd ed., Queensland:
University of Queensland Press;
� Gilbert A., Churchill, J., Iacobucci D.(2005): Marketing Research - Methodological
Foundations, 9th Edition, Thomson South Western;
� Hair, J., Black, B., Babin, B. (2005), Multivariate Data Analysis, 6th ed., Prentice-
Hall;
� Levine, Berenson & Stephan: Statistics for Managers using Microsoft Excel, 3/e,
Prentice Hall.
� Norusis, M. (2009): SPSS 16.0 Guide to Data Analysis, Prentice Hall;
� Phillimore J., Goodson L., (2004): Qualitative Research in Tourism. London.
Routledge.Salkind (2005); Exploring research; 6th ed.; Prentice Hall;
Experience Design
Semester Hours per week Subject code ECTS
Fall 2 EXPD 4
Course Description
� Experiences from a social, psychological and economical point of view
� Relevance of staging of experiences in the development of touristic products
� Change of perspective towards client focus
� Theoretical models for analyzing and measuring experience quality of touristic
products by considering the emotional component of the experience
� Evaluation of touristic products with regard to of experience quality
� Service marketing
� Required organisational framework for successful production of experiences
(company culture, leadership, design)
� Information and communication design
� Examples of successful experience design (experience hospitality, city tourism,
etc.)
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